Category Archives: website

Increase SEO and Attract More Site Visitors with the Right Meta Title Tags

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Posted by admin on March 1, 2009 – 2:00 pm
Filed under SEO, attract clients, client attraction, increase online sales, increase site traffic, market in economic crisis, web traffic, website

The title tag is the most important type of meta tag and is an extremely important component of your website. What exactly is meta title tag?

This tag includes the words that appear at the top of your browser and describes what the page is about. It’s also the first thing search engines recognize on your website and is the default title that bookmarking sites (such as Digg and Stumbleupon) will use when a visitor decides to bookmark your site.

You want a separate title tag for each main page on your website. This allows search engines to identify what your page is specifically about. It’s important to create effective meta title tags for all pages on your site because each has the potential to be listed in the search engine results page–not just your home page.

Changing title tags to reflect what the web page is about not only helps with your page ranking but also helps get more visitors to click your link on the search engine results page.

Handsome Properties Website Launch Is Here

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Posted by admin on January 30, 2009 – 12:48 am
Filed under update webcopy, web copy, website

Handsome Properties

We are excited to announce the launch of Handsome Properties new website. We headed up the creative content direction and wrote the web copy while the Charleston-based design firm Studio Blur worked their magic.

Handsome Properties is a boutique real estate firm specalizing in historic and luxury properties in and around Charleston, South Carolina.

Maximize Your Marketing Efforts in Any Economy

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Posted by admin on December 29, 2008 – 5:55 pm
Filed under Marketing Strategy, Marketing Tip, SEO, SEO copywriter, attract clients, blogging for business, grow your business, increase site traffic, market in economic crisis, marketing trends, online advertising, online buying behavior, online marketing, press releases, small business marketing, social networking, target market, web traffic, website

How would you like to be able to keep growing your business no matter what the economy does?

Sign up for expert online copywriter Michelle Salater’s Online Business Marketing Bootcamp for Beginners, and she’ll show you everything you need to know to go where the customers are—online—and grow your business by maximizing your marketing efforts.

And do it in any economy. 

Over the course of 8 weeks, you will work one-on-one with Michelle as she shows you the same tips, tactics, and strategies she used to take her own business from flat broke to so busy she has to turn customers away…and she did this all within one year.

 

Because Michelle really wants to help you grow your business online without struggling so you can skyrocket your sales in 2009, she’s offering a $200 Early Bird Discount to those who sign up before January 4, 2008 (midnight PST). 

 

— http://www.marketingonlinebootcamp.com/

Now is A CRITICAL TIME for businesses to invest in their marketing. And the best way and most cost efficient way to do this is to market online.

A 2001 McGraw-Hill study found that aggressive recession advertisers / marketers increased their market share 2 ½ times the average for all businesses than in post-recession.

How would you like to increase your market share 2 ½ times?

If you’d like to skyrocket your online sales, increase website traffic, and save thousands of dollars by implementing online strategies on your own, NOW IS YOUR TIME to sign up for Michelle’s Online Business Marketing Bootcamp for Beginners. The course begins January 21st.

She can’t make it any easier for you than the 3-payment option she’s made available and the Early Bird Special (save $200) that ends at midnight January 4, 2009.  

Remember, this special offer won’t be available after January 4…

–http://www.marketingonlinebootcamp.com/

Hiring the Right Professional Copywriter

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Posted by admin on December 2, 2008 – 4:45 pm
Filed under Copywriting, SEO, SEO copywriter, attract clients, ghostwriting, increase site traffic, market in economic crisis, press releases, small business marketing, update webcopy, web copy, web traffic, website

If you’re ready to take your website to the next level and boost sales dramatically, it’s crucial to find the right professional copywriter.

It’s important to hire a copywriter with thorough knowledge of marketing an online business through web copy, website design, blogs, online articles, and other traffic-generating tools.

A copywriter with skills in various areas of marketing has the ability to see the overall picture for effectively marketing your business. He / she can introduce you to innovative, effective, and helpful solutions sure to send your business skyrocketing to success. 

Here’s what to look for when hiring a professional copywriter:

·       He / she offers several writing and marketing services for businesses. Someone who only does copywriting is most likely not as qualified as one who utilizes various marketing strategies through different writing / marketing vehicles. He may open your eyes to grand opportunities for your business, maximizing success and dramatically increasing sales.  

·       He has a reputable list of clients. Look over the list of past clients and what services he provided for them. Note any testimonials he may have from these clients. If he has created successful marketing strategies for one business, he can most likely do the same for yours.

·       View any sample work / websites she has worked on in the past to get an idea of her writing style, spectrum of ability, and thoroughness.

Your website is an extremely important marketing tool for your business. It’s crucial to find a dedicated professional copywriter with the right vision for your company, recognized clients, great work samples, and a list of result-driven writing services.

Convert Potential Clients Using Audio Marketing

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Posted by admin on November 30, 2008 – 7:53 pm
Filed under Audio Marketing, Marketing Strategy, Marketing Tip, client attraction, increase site traffic, market in economic crisis, marketing trends, online marketing, web traffic, website

Websites are excellent business vehicles to sell products / services, provide company and industry information, and share helpful tips. Sometimes they lack the personal-communication aspect that is so crucial for in-store selling success.

 

Listening to podcasts and signing up for teleclasses are two great way for consumers to experience more human interaction and participation. The vocal and interactive aspect is usually more enticing and entertaining than simply reading articles and information from a computer screen.

 

Customers benefit from audio podcasts and teleclasses because they’re free and provide useful and informative tips.  

 

Customers will associate the information they receive from your podcasts and teleclasses with your company’s success and dedication to the industry. They’ll be more likely to trust your business operations and products / services, making the buying decision a simple one.

 

The benefits for your company are increased sales, more referrals, a rise in customer loyalty, and much more.

 

Audio podcasts can be used to help people through a step-by-step process, share knowledge fast and effectively, or entertain. According to Pew Internet and American Life Project, about 19% of internet users say they have downloaded a podcast. You can virtually multitask while listening to an audio podcast. They’re free and downloadable to any online device, making them easy to access.  

 

Teleclasses are live seminars conducted over the phone and are similar to a conference call when a small group of people are able to listen and participate in the conversation.

 

Teleclasses are great ways to provide a learning experience for consumers and others looking to participate in your field. They’re a great way to establish your expertise in your field and reach people nationwide. Since these seminars are conducted over the phone, participants can listen to the classes from home, their office, or anywhere else with phone access. Teleclasses usually consist of 20 people or less and on average are 60 minutes long.

          

Increase Holiday Sales by Revamping Your Business Website

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Posted by admin on November 25, 2008 – 7:09 pm
Filed under Marketing Tip, attract clients, client attraction, increase site traffic, market in economic crisis, marketing trends, online marketing, small business marketing, web copy, web traffic, website

According to the United States Census Bureau, e-commerce sales have increased 5.7% during the 3rd quarter of this year compared to the same period last year.

With the holiday season upon us, now is the perfect time to ramp up your online selling efforts.

The holidays mean prime time for shoppers to surf the web with credit card in hand. More people are shopping online to save gas, view various products from competitors at the same time, save time driving to the store, and looking for the best deal. Having full confidence in a well-crafted, effective, informative, and easy-to-use website is a must.

Even though the holiday season promotes increased consumerism, many business owners are still uncertain about generating marketing strategies during this economic downfall. Don’t allow the unstable economy to deter you from improving online marketing strategies and website promotion. If anything, it should improve your marketing efforts.

It’s an important time to place your company in the spotlight and to show customers you’re still successful when times are turbulent.

Tips on how to increase conversions, SEO, customer loyalty, and industry recognition with an effective website during the holiday season: 

·       Offer discounts on purchases and / or shipping in an obvious location on your homepage. When people see slashed prices, they’ll more likely stay on your site to shop.

·       Make sure your web copy is fresh and up-to-date with company goals, policies, products / services, and industry news. Effective web copy—copy that generates desire and calls the viewer to act—should not be overlooked. Web copy is as important as the design of the site. It’s worth the extra money to find a professional web copywriter who will get your exact message across in the most effective way possible.

·       Reevaluate website navigation. Make sure your website is user-friendly, unambiguous, and speedy. Being unique with your website navigation can backfire since it may confuse customers on where certain information is on your site. Be concise and to the point when it comes to navigation.   

For more tips on how to market your business, sign up for Your Business Marketing Solution, a biweekly ezine filled with marketing stats, news, and tips.

 

 

How to Grab Your Target Market Online

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Posted by admin on November 25, 2008 – 12:55 am
Filed under Copywriting, Marketing Tip, client attraction, increase site traffic, market in economic crisis, online marketing, small business marketing, target market, web copy, web traffic, website, website navigation

When creating or revamping your website, set aside your personal tastes. Instead, think about what your target market wants to see and know. They’re the ones who have to get something out of it in order for you to gain profits. Your website must speak to your target market and grab their attention within the first five seconds of their arrival to the site.

How to grab your target market in those first crucial seconds and keep them:

·       Use words, phrases, and a tone they’re familiar with and that speak to their wants and needs. Web copy is essential in gaining client interest and keeping them on your site. Quick and witty web copy attracts a much different clientele than smooth and seductive copy. Know what style will appeal to your target market and focus web copy around it.

 

·       The personality of your website must be attractive and satisfy a need your target market has. For example, if you own a luxury destination spa, your site design should look much different from a teen clothing company’s site. A sumptuous spa website needs to exude a feeling of lavishness in pictures and essence. It should appear calming, with photos inducing a sense of tranquility, accompanied by soothing colors and maybe even peaceful music in the background.

 

·       Visitors like to see a fresh website with web copy and design updates, news updates, company improvements and changes. This shows potential clients your company is constantly working to gain customers and is up-to-date with advances in the industry.

 

·       A user-friendly website is an absolute must. Potential customers will move to a competitor’s site as soon as they are frustrated and lost in navigating your site. Be simple, obvious, informative, and to the point.

Hiring a professional web copy writer can get your website on track and increase sales. Visit Michelle Salater Writing and Editorial, LLC, to learn more about our many result-driven writing services.

Web Design: Do You Need an Update Now?

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Posted by admin on September 10, 2008 – 6:49 pm
Filed under Marketing, Marketing Strategy, client attraction, increase site traffic, online marketing, small business marketing, video marketing, website

You’ve decided it’s time to change something about your online presence. Along with creating new and unique web copy for your site, you need to make sure the design is effective. New website design techniques have allowed users to become more interactive with site content. These techniques also free designers to be more creative and innovative through their designs with flash player, video, audio, and other enhanced elements.

What effective web design can do for you:

· Your website should be user-friendly. Get the client to take action and come back repeatedly through simple navigation tabs on your website. If clients have to search through a website to find what they want, they may become discouraged and move to your competition’s site. Communication is one of the most important components in selling, and a properly formatted website will express to your potential client that you conduct business well and know exactly what they want. Web design should always be unique, but working with communication tabs should be generic and straightforward. This will eliminate any uncertainty and discouragement for the viewer.

· Attract your target market through website appearance. The first impression for many potential clients is your website, and the design of it must sell your company image. Therefore, your design should express the personality of your company. If you have a website for your massage therapy business, you don’t want to use flashy colors, gimmicky ads, and fast-paced photos. Your target market is looking for calm, elegant, sleek, relaxing, and simple features. Create aesthetic pleasure in the client through your website design, and they’ll visit your store for more.


How a Website Can Double, Triple, or Even Quadruple Your Sales

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Posted by admin on August 18, 2008 – 8:40 pm
Filed under Copywriting, attract clients, client attraction, online marketing, small business marketing, web copy, web traffic, website, website navigation

Online shopping is increasing in popularity. Just how popular is it? An estimated $204 billion dollars worth—an estimated 17% increase for 2008—according to a recent study by Forrester Research, Inc.

Many companies don’t need an area for purchasing on their website, but for those who do—especially retail companies—the above statistic should be enough to motivate you to get a website up and running if you don’t have one already. For those of you who have a shopping cart on your site, it’s crucial that you update your inventory on a regular basis.

A website is a powerful sales tool, yet establishing a strong online presence is a challenge to some businesses that are unfamiliar with how to compete and stand out among the millions of websites. For apparel companies looking to establish an online presence, this can be even more difficult as many of them, especially the small to midsized businesses, have little or no experience selling products and promoting their businesses online.

Let’s say you own a chic boutique downtown, and recently, your clientele has leveled off. You know you need a fresh marketing campaign, or something that will lift you out of that arid plain you’ve been sitting on and get you steady sales volume.

 You don’t want steady sales. You want skyrocketing sales.

According to the Forrester Research study, most online shoppers are visiting apparel stores online and spending $26.6 billion. How much of that $26.6 billion could you tap into?

Creating a website for online shopping for your boutique will greatly benefit your business. An online shopping cart will allow you to make money 24 / 7. The simplicity of virtual shopping is extremely attractive to people who are too busy to shop downtown or for those who want to save on gas. It also provides customers the option to shop whenever they want—not simply during regular business hours.  

There are two worlds out there: the real world and the online world. Get involved in both, and your sales are guaranteed to increase.

 

Want to know more about bringing your company online? Visit www.mlsalater.com to view the list of copywriting services.

Why Care about Web Copy?

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Posted by admin on August 11, 2008 – 2:42 pm
Filed under Copy, Copywriting, Uncategorized, attract clients, client attraction, increase site traffic, online marketing, target market, web copy, web traffic, website

Can you relate to the following scenario?

 

You have a brilliant business idea. You are clear on what you offer your clients. And you have a website you paid a lot of money for. You think you’ve communicated effectively what you offer. And, even better, you’re getting site traffic. But . . .

 

And this is a big but . . . it can make or break your business.

 

No one is calling you. Customers aren’t buying your products. They aren’t emailing for a consultation.

 

You decide you need tweak the web copy on your site. So, you try a little of this and a little of that. Still, nothing changes. Frustrated, you scratch your head and wonder, What am I doing wrong? The answer lies in the quality of your copy.

 

Think of web copy as bait. If you want clients, you must give them what they are hungry for. 

 

The information you find necessary isn’t always what the potential customer needs or wants. Your copy must speak to your target audience. And you must communicate your message a clear, concise, informative way. If you don’t, the alternative is that they will go somewhere else—no matter how stellar your services or product may be. Remember, for your potential client to feel the same enthusiasm you have for your product and services, you must project this image.

 

Need copy? Contact Michelle today.