Category Archives: web traffic

Keep Your Target Market Hooked to Your Website

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Posted by admin on December 9, 2008 – 10:18 pm
Filed under Copywriting, Marketing Strategy, Marketing Tip, attract clients, client attraction, market in economic crisis, online marketing, online sales, small business marketing, target market, web copy, web traffic, website navigation

Keeping your target market interested in your website can be a tricky task, but when done correctly, it can attract thousands of potential clients, increase sales, and improve business recognition. There are several elements for an effective website—elements that can create extraordinary benefits for your company.

It’s imperative for any business website to keep information and aesthetic elements fresh and updated.

No one likes to visit a site that appears neglected.

Website appearance and web copy can sometimes be a consumer’s first impression of your company. It’s important for customers to associate attentiveness and success with your business. You can establish this by keeping up with industry news, site content, and site graphics on the company website.

If customers see a website that is frequently updated, they’ll most likely make the assumption that customers will be tended to as well. It’s essential for all companies to show the customer you’re there to provide constant company updates, great customer service, and dedication to customer satisfaction. Another way to express this is to have an area on your site committed to frequently asked questions by customers, testimonials, and business contact information.

One of the greatest chances you have in keeping the attention of website viewers is through compelling and concise web copy. Address your target’s need immediately, and assure them you’re there to help. Provide them with direct benefits they’ll receive from purchasing your product / service. Your customers’ needs and how your company meets these needs should be captured in engaging and informative web copy presented on your homepage. The marketing message must capture their attention and persuade them to take the next step in purchasing from your company.

For more helpful tips on marketing in economic crisis and to learn about our many marketing services, visit Michelle Salater Writing and Editorial, LLC.

Prevent Losing Customers Online

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Posted by admin on December 7, 2008 – 10:01 pm
Filed under Marketing Tip, attract clients, client attraction, increase site traffic, online marketing, small business marketing, target market, update webcopy, web copy, web traffic, website navigation

One of the greatest benefits of in-store selling is your ability to communicate one-on-one with consumers. Face-to-face communication is an excellent way to observe a customer’s body language, facial expressions, and tone of voice. Selling on the internet is the opposite and, as a result, often poses challenges to companies that are used to doing business in person.

It’s important to anticipate customer objections, questions, and comments when creating an effective website to simulate the immediacy and success of in-store selling. Since your website is working for you 24 / 7, it’s essential to ensure its result-driven capabilities.

Here are some elements of a successful business website, sure to bring in new customers as well as repeat customers:

·       Navigation must be simple and user-friendly. Viewers will get discouraged easily if they click on tabs that are ambiguous and roundabout. Navigation needs to be straightforward and clear without trying to be overly unique.

·       When customers send emails or comments to you, be timely with your response (usually within 24 hours). It will show customers your dedication to your company and to their satisfaction. The sooner the response the better.

·       Intriguing graphics and captivating web copy will keep the viewer interested and eager to continue searching through your site. Express your company’s personality and professionalism through website graphics, colors, wording, lines, and images.

·       Keep your website constantly updated and give viewers a reason to come back. Provide them with new information, products / services, news, and more. A fresh website will be much more successful than a stale one.

·       Make purchasing online for customers easy, safe, and quick. Assure customers your website has a privacy policy, allowing them to feel more secure to purchase products online.  

Increase Business in Economic Crisis and Strengthen Your Brand Name

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Posted by admin on December 3, 2008 – 8:07 pm
Filed under Business Goals, Marketing Strategy, Marketing Tip, attract clients, client attraction, increase site traffic, market in economic crisis, marketing trends, online marketing, press releases, small business marketing, target market, web traffic

During tough economic times, customers are more particular about businesses they’re buying from. Customers want to know you understand the current crisis and are there to help them with their needs. Showing clients you value their business during economic crisis expresses your dedication to customers and their satisfaction. Your company will appear as a helpful friend as opposed to a business looking for a quick buck.

Show customers your brand name symbolizes a business that cares about their families, their success, and their happiness.

·       Nurture relationships with customers. Sell them products / services with benefits that cater to their needs and be truthful about the benefits. Once customers recognize they have purchased a product / service worth their money, they’ll most likely come back. Strengthening brand loyalty is a great way to grab customers during this economic crisis and keep them when the economy rebounds.

 

·       Present customers with a mission statement on your website. When customers see a set of values on your site, they’ll be more likely to view your company as truthful and trustworthy. Customers are looking for businesses they can trust and who can satisfy their needs and the needs of their families.

 

·       Submit newsworthy press releases explaining company improvements and innovations during the economic crisis. This will show customers you dedicated to them.

Strengthening brand loyalty in tough times will gain customers now and keep them in the future. For more helpful tips on marketing in economic crisis and to learn about our many marketing services, visit Michelle Salater Writing and Editorial, LLC. 

Hiring the Right Professional Copywriter

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Posted by admin on December 2, 2008 – 4:45 pm
Filed under Copywriting, SEO, SEO copywriter, attract clients, ghostwriting, increase site traffic, market in economic crisis, press releases, small business marketing, update webcopy, web copy, web traffic, website

If you’re ready to take your website to the next level and boost sales dramatically, it’s crucial to find the right professional copywriter.

It’s important to hire a copywriter with thorough knowledge of marketing an online business through web copy, website design, blogs, online articles, and other traffic-generating tools.

A copywriter with skills in various areas of marketing has the ability to see the overall picture for effectively marketing your business. He / she can introduce you to innovative, effective, and helpful solutions sure to send your business skyrocketing to success. 

Here’s what to look for when hiring a professional copywriter:

·       He / she offers several writing and marketing services for businesses. Someone who only does copywriting is most likely not as qualified as one who utilizes various marketing strategies through different writing / marketing vehicles. He may open your eyes to grand opportunities for your business, maximizing success and dramatically increasing sales.  

·       He has a reputable list of clients. Look over the list of past clients and what services he provided for them. Note any testimonials he may have from these clients. If he has created successful marketing strategies for one business, he can most likely do the same for yours.

·       View any sample work / websites she has worked on in the past to get an idea of her writing style, spectrum of ability, and thoroughness.

Your website is an extremely important marketing tool for your business. It’s crucial to find a dedicated professional copywriter with the right vision for your company, recognized clients, great work samples, and a list of result-driven writing services.

Convert Potential Clients Using Audio Marketing

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Posted by admin on November 30, 2008 – 7:53 pm
Filed under Audio Marketing, Marketing Strategy, Marketing Tip, client attraction, increase site traffic, market in economic crisis, marketing trends, online marketing, web traffic, website

Websites are excellent business vehicles to sell products / services, provide company and industry information, and share helpful tips. Sometimes they lack the personal-communication aspect that is so crucial for in-store selling success.

 

Listening to podcasts and signing up for teleclasses are two great way for consumers to experience more human interaction and participation. The vocal and interactive aspect is usually more enticing and entertaining than simply reading articles and information from a computer screen.

 

Customers benefit from audio podcasts and teleclasses because they’re free and provide useful and informative tips.  

 

Customers will associate the information they receive from your podcasts and teleclasses with your company’s success and dedication to the industry. They’ll be more likely to trust your business operations and products / services, making the buying decision a simple one.

 

The benefits for your company are increased sales, more referrals, a rise in customer loyalty, and much more.

 

Audio podcasts can be used to help people through a step-by-step process, share knowledge fast and effectively, or entertain. According to Pew Internet and American Life Project, about 19% of internet users say they have downloaded a podcast. You can virtually multitask while listening to an audio podcast. They’re free and downloadable to any online device, making them easy to access.  

 

Teleclasses are live seminars conducted over the phone and are similar to a conference call when a small group of people are able to listen and participate in the conversation.

 

Teleclasses are great ways to provide a learning experience for consumers and others looking to participate in your field. They’re a great way to establish your expertise in your field and reach people nationwide. Since these seminars are conducted over the phone, participants can listen to the classes from home, their office, or anywhere else with phone access. Teleclasses usually consist of 20 people or less and on average are 60 minutes long.

          

Increase Holiday Sales by Revamping Your Business Website

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Posted by admin on November 25, 2008 – 7:09 pm
Filed under Marketing Tip, attract clients, client attraction, increase site traffic, market in economic crisis, marketing trends, online marketing, small business marketing, web copy, web traffic, website

According to the United States Census Bureau, e-commerce sales have increased 5.7% during the 3rd quarter of this year compared to the same period last year.

With the holiday season upon us, now is the perfect time to ramp up your online selling efforts.

The holidays mean prime time for shoppers to surf the web with credit card in hand. More people are shopping online to save gas, view various products from competitors at the same time, save time driving to the store, and looking for the best deal. Having full confidence in a well-crafted, effective, informative, and easy-to-use website is a must.

Even though the holiday season promotes increased consumerism, many business owners are still uncertain about generating marketing strategies during this economic downfall. Don’t allow the unstable economy to deter you from improving online marketing strategies and website promotion. If anything, it should improve your marketing efforts.

It’s an important time to place your company in the spotlight and to show customers you’re still successful when times are turbulent.

Tips on how to increase conversions, SEO, customer loyalty, and industry recognition with an effective website during the holiday season: 

·       Offer discounts on purchases and / or shipping in an obvious location on your homepage. When people see slashed prices, they’ll more likely stay on your site to shop.

·       Make sure your web copy is fresh and up-to-date with company goals, policies, products / services, and industry news. Effective web copy—copy that generates desire and calls the viewer to act—should not be overlooked. Web copy is as important as the design of the site. It’s worth the extra money to find a professional web copywriter who will get your exact message across in the most effective way possible.

·       Reevaluate website navigation. Make sure your website is user-friendly, unambiguous, and speedy. Being unique with your website navigation can backfire since it may confuse customers on where certain information is on your site. Be concise and to the point when it comes to navigation.   

For more tips on how to market your business, sign up for Your Business Marketing Solution, a biweekly ezine filled with marketing stats, news, and tips.

 

 

How to Grab Your Target Market Online

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Posted by admin on November 25, 2008 – 12:55 am
Filed under Copywriting, Marketing Tip, client attraction, increase site traffic, market in economic crisis, online marketing, small business marketing, target market, web copy, web traffic, website, website navigation

When creating or revamping your website, set aside your personal tastes. Instead, think about what your target market wants to see and know. They’re the ones who have to get something out of it in order for you to gain profits. Your website must speak to your target market and grab their attention within the first five seconds of their arrival to the site.

How to grab your target market in those first crucial seconds and keep them:

·       Use words, phrases, and a tone they’re familiar with and that speak to their wants and needs. Web copy is essential in gaining client interest and keeping them on your site. Quick and witty web copy attracts a much different clientele than smooth and seductive copy. Know what style will appeal to your target market and focus web copy around it.

 

·       The personality of your website must be attractive and satisfy a need your target market has. For example, if you own a luxury destination spa, your site design should look much different from a teen clothing company’s site. A sumptuous spa website needs to exude a feeling of lavishness in pictures and essence. It should appear calming, with photos inducing a sense of tranquility, accompanied by soothing colors and maybe even peaceful music in the background.

 

·       Visitors like to see a fresh website with web copy and design updates, news updates, company improvements and changes. This shows potential clients your company is constantly working to gain customers and is up-to-date with advances in the industry.

 

·       A user-friendly website is an absolute must. Potential customers will move to a competitor’s site as soon as they are frustrated and lost in navigating your site. Be simple, obvious, informative, and to the point.

Hiring a professional web copy writer can get your website on track and increase sales. Visit Michelle Salater Writing and Editorial, LLC, to learn more about our many result-driven writing services.

How to Maintain Brand Loyalty through Your Website

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Posted by admin on September 29, 2008 – 4:01 pm
Filed under Business Communication, attract clients, client attraction, online sales, web traffic

All businesses strive to obtain brand loyalty and customer trust. Competition is fierce in the business world, and by working to build credibility for your company, more people will buy and stay loyal to your brand.

Websites are an excellent tool to solidify trust between the company and the customer. They’re an excellent commodity to have, even if they don’t provide sales transactions directly. For example, if you own a small shoe boutique and want a website but currently don’t have the manpower to accept online credit card purchases, don’t bale out. Websites can still benefit your company, providing company awareness and loyalty. Your website can entice internet users to come into your store and make the purchase. It’s worth the extra time and effort, even if you can’t receive sales directly from the site. 

A word of warning: a website can backfire if used incorrectly. Don’t jump the gun and try to sell, sell, sell. Your goal is to gain the trust of the customers and give them what they want. Show your visitors you care about their needs and want to satisfy them.

Here are a few tips on getting the right message across on your website:

·       Provide customers with product / service features that will make the decision to buy a simple, truthful, and fast process.

·       Accentuate the benefits of each feature and connect it to their needs.

·       Provide contact information that allows the customer to trust you’ll be there when necessary. If customers know you’re there to answer any questions and concerns and provide them with the best customer service possible, they’ll trust your business and continue working with you.

The key is to get inside the customer’s head. What is your target market looking for? What kind of tips and services can you provide for to ease them into purchasing your product / service? Many people compare products and information online to make a better purchasing decision. Don’t lose the customer to the competitor that provides useful tips and information about the product / service. Get on track, and you’ll see sales and brand loyalty increase.

Looking to punch up your web stats? Hire a webcopy writer.

Make More Online Sales

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Posted by admin on September 27, 2008 – 2:54 pm
Filed under Small Business, online marketing, online sales, web copy, web traffic

Your website works around the clock to persuade customers to purchase your product without any personal interaction. However, many websites aren’t doing all they can to draw customers in and persuade them to act. This often occurs because companies do not know where their website falls in the sales process.

The sales process of your website is similar to the one you use in store—beginning with identifying the customer and ending with a customer relationship that will bring him or her back in the future.

The online sales process consists of . . .

·       Create a stellar first impression: First impressions are everything. Your website has to prove to your target that your products / services will satisfy their needs. The tactics you use on your site through words and design are equivalent to the store-based salesperson approach and must be executed to the highest degree of efficiency.

·       Promote features and benefits while answering customer objections: Websites must anticipate what questions a customer may have, and the copy should already have them answered. Once you’ve fully described the various features and benefits of your products / services, answer any customer fears and concerns. This allows the customer to make a better buying decision and recognize your company as thorough and knowledgeable. FAQ’s and customer testimonial pages can be used to get various answers across.

·       Close the deal: Make sure navigation to the purchase button is obvious and user-friendly. If you’ve gotten as far as getting them to purchase, it would be a shame to lose them during the actual purchasing process. To account for any skeptical customers, it would be beneficial for your website to recommend different products, utilize promotions, and reinforce benefits of the products / services.

·       Keep the relationship alive: It’s extremely important to keep past customers returning to your website / store. Thank you emails, coupons for future purchases, and excellent customer service all aid in maintaining future relations with the customer.

Not sure if your website could use a sales process facelift? Visit Michelle Salater Writing and Editorial, LLC, to learn how we can help you with our writing services. 

Website Effectiveness: Discover Your Return on Investment

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Posted by admin on September 15, 2008 – 4:32 pm
Filed under Marketing Strategy, Marketing Tip, client attraction, increase site traffic, web copy, web traffic, website navigation

Curious about what your website is contributing to business? It’s important to measure successful and unsuccessful elements of your website in order to understand what changes need to be made for an increased return on investment.

Once you understand what your target market needs, you can predict their website behavior and track it by logging data about the number of visitors in a specified period. Also, log the number of website sales per week. This will show you the popular and unpopular items, which you can compare to store sales. Are there some items bought online more than in the store? If so, cater to those items online to increase website profits.

Identify patterns in the data that may lead you to make changes to your website content and design. Is there a page you have on your website no one is visiting? It could mean the link isn’t in an obvious spot. If many people are visiting your site, but no one is buying, it could mean your website content, such as web copy, and interactive tabs aren’t developed strongly enough to get you the sales you want. If you notice an area on your website is getting more attention than others, pinpoint the successful aspects and apply them to other pages to see if that helps increase visitors.

It’s important to constantly analyze your website data and connect it to your return on investment. Constantly keep your website fresh, user-friendly, and interactive to ensure you are effectively communicating with users, selling, and providing excellent customer services at all times.

Want to learn more about the services that will help your website be effective and increase return on investment? Visit Michelle Salater Writing and Editorial, LLC, our many result-driven writing services.