Category Archives: Uncategorized

PR Success Stories Revealed

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PR success stories aren’t just for large corporations who already have a foot in the door. Success can happen to any business, big or small. When you use the right PR2.0 strategies to attract the right clients and increase exposure, success will come.

If you’re looking to attract more clients online, then you’ll want to participate in “Influence Your Online Market: Engage, Connect, and Grow Your Business” six-week virtual bootcamp.

Sign up today: http://www.marketingonlinebootcamp.com/teleconference/

Not only will you learn a simple and proven system for creating an online promotion strategy that has produced results for our clients, but you’ll also learn insider tips from expert guests.

PR2.0 Bootcamp Guests Include:


Heidi LogoHeidi Farmer, The Good Stuff Guide:

Heidi Farmer is the founder of TheGoodStuffGuide.com, a website that focuses on the Good Stuff in life for Moms, Kids and for the Home. Special features of the website include; Home Tour Fridays, frequent Monday Giveaways, and various product reviews. The website highlights the things that make family life more efficient, less hectic and most importantly of all, more fun. The Good Stuff Guide’s devoted readers are typically middle/upper class suburban moms scattered across the United States that are between the ages of 25 to 44. Our readership draws more than 150,000 hits per month and is growing rapidly.

www.thegoogstuffguide.com

NEst birdJonathan Kauffmann, Nest Realty:

Nest Realty is a full-service, boutique real estate brokerage firm specializing in residential and luxury properties throughout Charlottesville and Central Virginia. The winner of the Inman News 2009 Most Innovative Brokerage Firm, Nest Realty believes cutting-edge technology makes the buying and selling process more efficient and seamless and allows consumers the opportunity to fully participate. Staying on top of today’s technology trends, Nest offers multiple ways to showcase a home, whether it be through our website, MLS, social media, or blogging. In addition, each listing gets its own web domain, professional photos, video tour, floor plan, and high-quality brochure.

www.nestrealtygroup.com

natalie_attractionRGBNatalie Bradley, Brideattraction.com:

After owning and operating one of the most successful wedding planning businesses for 6 years, Natalie was asked by hundreds of wedding professionals to teach them how she rose to success so quickly and easily. From that, the Bride Attraction System was created, and Natalie has now become known as the Bride Attraction Expert, educating wedding professionals all over the world on how to get more brides, more money and more freedom to enjoy it.

www.brideattraction.com

oberon_logoChris Clark, Oberon Socks:

Oberon Socks designs, creates, and sells high-quality men’s dress socks with unique designs and serious style. Founder & CEO Chris Clark graduated from Vanderbilt University with a degree in computer science, but quickly got to work as an entrepreneur, starting work on Oberon Socks in April of 2008. Six months later, in spite of no experience in manufacturing, fashion, or retail, Chris proudly debuted Oberon Socks online. For the last year the company has been profitable and growing, aided by Chris?? background in technology that helped him quickly develop a web presence and effectively promote Oberon Socks online.

www.oberonsocks.com

HofA LogoSandy Salle, Hills of Africa Travel:

Sandy Salle is co-owner of Hills of Africa Travel, a company specializing in customized African safari tours. They offer spectacular adventures with personalized and customized service, guaranteed to provide you with the experience of a lifetime. Hills of Africa prides itself personalized and customized service that begins before the sale and carries on throughout your African safari vacation and upon your return. Sandy has successfully used integrated PR to attract clients and continually touch former clients.

www.hillsofafrica.com

hobnoblocal_logo Jon Eisnaugle,?HobNob Local

HobNobLocal.com is the fastest growing nationwide network of community portals (interactive community web sites) that is waking up America today. According to Dictionary.com, the word “HobNob” means to associate on very friendly terms or a friendly, informal chat. That is what our whole business plan is based upon; getting out there and rubbing elbows with the members of the community that are living life to the fullest. We offer community calendars, and free mini-web pages to community organizations such as schools, churches, sports leagues, theater groups and any other non-profit organization. Additionally, we offer free blogs, discussion boards and a Classifieds Ad section for autos or any other item for sale by owner and free job postings. Our sites are “People-Powered” – built by the people, for the people of your community.

www.hobnoblocal.com

The first of four live calls happens next Tuesday, October 27, 2009. All calls will be recorded, so if you can’t make the call, you can listen later.

Sign up today: www.marketingonlinebootcamp.com/teleconference/

What Does The Future Look Like For e-Commerce?

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Filed under Marketing, Uncategorized, marketing trends

In the above video from WebProNews, Sheila Dahlgren of Adobe lets us in on some e-Commerce predictions for the future–particularly in retail.

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Look Great In Every Way with a Complete Style Package

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Charleston Style Concierge logo

Discover how looking great from head to toe doesn’t have to be hard. If you want to feel put-together and stylish no matter what the day brings, join Lee Heyward, style expert and owner of Charleston Style Concierge, and Barbara Brant Williams, of Stuart Laurence Salon, for this FREE 60-minute teleseminar.

Wednesday, August 19, 2009, at 7 pm Eastern

Do you walk down the street staring at flawless women in disbelief? Do you wonder if they have a team of experts who coif their hair and pick out their clothes each morning? Do you think you can’t look gorgeous because you are too busy to put in that kind of time or effort?

You don’t have to be a celebrity to look and feel fabulous! All you need to know are the tricks to easily achieve the total style package. Your clothing, hair, and makeup form the image you portray to the world. A cohesive look with all three gives you the total style package.

Whether you need a style update to your clothing, hair, makeup, or all three, you will learn valuable secrets from two very savvy image divas. We believe that great style doesn’t have to be hard. In fact, it should be both easy and fun. Let us show you how by joining us on this call.

Lee and Barbara are offering a free teleseminar on Wednesday, August 19, at 7 pm Eastern (4 pm Pacific).

On this call, you will discover . . .

  • What you can learn from your closet.
  • Why you should know what’s in the grooming products you use.
  • Why flaws are fabulous.
  • How to shop for products and clothing that make you look great.
  • What product is an instant face-lift.
  • What type of clothing always makes you look thinner.
  • How to get your hair to look as if you just came from the salon.
  • How your clothing, hair, and makeup shape your image.
  • What three makeup items work for every woman.
  • Why your hair, makeup, and clothing must speak the same language.

So, if you want to look great and finally get the look you desire, join Lee and Barbara on August 19 at 7 pm Eastern time (4 pm Pacific). Please note that this call will be recorded, but you must sign up to receive the recording. Just visit http://www.getgreatstyle.com/totalstyle.html to RSVP and receive the complete call details via email. See you there!

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Charleston Fashion Week: Part II

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Charleston Fashion Week continued into night two with a fantastic show. Boutique NW, Mary Porter Couture, Style Exchange, II Brunettes, Copper Penny, and Billy Reid all showed off their collections. Here are some of the pics from the Wednesday, March 25, show. All the photos were taken by the lovely, the talented, Mr. Anthony Hale.

(Below) The Mary Porter Couture collection was so beautiful. Very old school, glam.

fw202fw221fw25fw261fw271fw242 The lovely Anna D. sauntering in her white dress. Isn’t she stunning?

(Below) photos from the II Brunettes show. fw302

This last one is from the Billy Reid show.

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Anna and Anthony strike a pose. fw32

Fashion Week in Charleston: Part I

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It’s the third annual Charleston Fashion week and Michelle and crew headed out last night for the emerging designer show. 6 semifinalists showed their collections.  Here are some pics of our favorites.

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 (Above and Below) Our favorites from Caroline Baker’s collection.

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 (Below) We loved the fun, earthy feel of Emily Bargeron’s collection.   

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(Below) Shan Keith ROCKED the house with this dress. Personally, it’s a must have.

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(Below) Another great photo from Shan’s collection.

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 Below are photos of Michelle & Company. . . translation: Anthony and Michelle.  Here we are super excited for the show to start.

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(Below) Lee, Anthony, and Michelle during a break.  Anthony’s new fab look comes from the style expert, Lee Heyward (Charleston Style Conceierge). The two of them came straight from a shopping trip, where Lee helped him purchase an entire new wardrobe.

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(Below) The Charleston Style Concierge and me.

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Mobile Marketing: A New Portal for Marketers

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Filed under Marketing Tip, Uncategorized, attract clients, client attraction, market in economic crisis, marketing in bad economy, marketing trends, small business marketing

Looks as if the big bucks are going to be found in mobile marketing in the next few years. ABI Research predicts that 140 mobile users will produce subscription revenues of up to $410 million by 2013. That’s a great deal of money to produce through a fairly new marketing vehicle.

With an increase in mobile internet providers, many people are purchasing phones with internet services. This opens an entirely new portal for advertisers to market products / services via mobile messaging, mobile game and video advertising, and mobile web banner advertising.

If you choose to market through mobile devices, it’s important to do your research. Currently mobile devices are a sensitive advertising vehicle, since the ad content goes directly to your phone—a mechanism once considered extremely personal. Some people who receive these messages ignore them, feel their privacy is threatened, or consider them spam. However, these people are slowly becoming the minority in this mobile marketing craze.
Marketing via mobile devices needs to be done carefully and in a unique way in order for it to be considered effective. The art of advertising on mobile vehicles has not yet been perfected, but the future is looking bright for those going after this new opportunity.

Going Green: Daniel Island Mortgage Debuts Partnership With myEnergyLoan

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Wednesday, February 11, Gary Harwyn, owner of Daniel Island Mortgage,  unveiled his new green mortgage services and association with myEnergyLoan. (photo below: Gary Harwyn and Jeff Cole, founder of myEnergyLoan)

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We are so excited to be helping promote Daniel Island Mortgage and its new ecofriendly mortgage products, and writing the web copy for their new site.

The event, hosted by Green Drinks Charleston, was held in downtown Charleston at Yo Burrito. As you can tell from the photo, we had a huge turn out for the event.

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Hello world!

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Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

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Interactive Marketing Spending: The Future of Marketing

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Filed under Audio Marketing, Marketing Strategy, Uncategorized, blogging for business, client attraction, increase site traffic, marketing trends, small business marketing, video marketing

According to a recent Forrester Research study, interactive marketing spending will more than triple by 2012, reaching a high of $61 billion.

Interactive media is an extremely beneficial vehicle to implement marketing campaigns. These types of vehicles include email marketing, online video ads, social media, search marketing, and texting.

Customers demand new and improved products / services, and it’s important for your marketing campaigns to be fresh and innovative as well. With the increasing use of handheld internet devices, many consumers are using the internet to receive information, interact with others, and browse for entertainment purposes.

Differences between traditional media and interactive marketing:

·       More personal communication with customers. Posting videos on YouTube and advertising on MySpace and Facebook are excellent ways to create a more conversational and personal campaign. YouTube videos create the opportunity for you to post videos that may keep the attention of viewers longer than a print ad.

·       Develops two-way communication. Emails can be used to promote and advertise sales, new company products / services, and to keep customers up-to-date on company news. They can also be used to conduct surveys and derive responses from the viewer, creating a direct communication between company and customer.

·       Newsletters, subscriptions, and mailing-list sign-ups are popular among consumers interested specifically in what your company offers. These tools help you target your exact market and cater marketing campaigns toward this clientele.