Category Archives: target market

Keep Your Target Market Hooked to Your Website

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Posted by admin on December 9, 2008 – 10:18 pm
Filed under Copywriting, Marketing Strategy, Marketing Tip, attract clients, client attraction, market in economic crisis, online marketing, online sales, small business marketing, target market, web copy, web traffic, website navigation

Keeping your target market interested in your website can be a tricky task, but when done correctly, it can attract thousands of potential clients, increase sales, and improve business recognition. There are several elements for an effective website—elements that can create extraordinary benefits for your company.

It’s imperative for any business website to keep information and aesthetic elements fresh and updated.

No one likes to visit a site that appears neglected.

Website appearance and web copy can sometimes be a consumer’s first impression of your company. It’s important for customers to associate attentiveness and success with your business. You can establish this by keeping up with industry news, site content, and site graphics on the company website.

If customers see a website that is frequently updated, they’ll most likely make the assumption that customers will be tended to as well. It’s essential for all companies to show the customer you’re there to provide constant company updates, great customer service, and dedication to customer satisfaction. Another way to express this is to have an area on your site committed to frequently asked questions by customers, testimonials, and business contact information.

One of the greatest chances you have in keeping the attention of website viewers is through compelling and concise web copy. Address your target’s need immediately, and assure them you’re there to help. Provide them with direct benefits they’ll receive from purchasing your product / service. Your customers’ needs and how your company meets these needs should be captured in engaging and informative web copy presented on your homepage. The marketing message must capture their attention and persuade them to take the next step in purchasing from your company.

For more helpful tips on marketing in economic crisis and to learn about our many marketing services, visit Michelle Salater Writing and Editorial, LLC.

Prevent Losing Customers Online

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Posted by admin on December 7, 2008 – 10:01 pm
Filed under Marketing Tip, attract clients, client attraction, increase site traffic, online marketing, small business marketing, target market, update webcopy, web copy, web traffic, website navigation

One of the greatest benefits of in-store selling is your ability to communicate one-on-one with consumers. Face-to-face communication is an excellent way to observe a customer’s body language, facial expressions, and tone of voice. Selling on the internet is the opposite and, as a result, often poses challenges to companies that are used to doing business in person.

It’s important to anticipate customer objections, questions, and comments when creating an effective website to simulate the immediacy and success of in-store selling. Since your website is working for you 24 / 7, it’s essential to ensure its result-driven capabilities.

Here are some elements of a successful business website, sure to bring in new customers as well as repeat customers:

·       Navigation must be simple and user-friendly. Viewers will get discouraged easily if they click on tabs that are ambiguous and roundabout. Navigation needs to be straightforward and clear without trying to be overly unique.

·       When customers send emails or comments to you, be timely with your response (usually within 24 hours). It will show customers your dedication to your company and to their satisfaction. The sooner the response the better.

·       Intriguing graphics and captivating web copy will keep the viewer interested and eager to continue searching through your site. Express your company’s personality and professionalism through website graphics, colors, wording, lines, and images.

·       Keep your website constantly updated and give viewers a reason to come back. Provide them with new information, products / services, news, and more. A fresh website will be much more successful than a stale one.

·       Make purchasing online for customers easy, safe, and quick. Assure customers your website has a privacy policy, allowing them to feel more secure to purchase products online.  

How to Observe Customer Behavior Online

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Posted by admin on December 5, 2008 – 7:27 pm
Filed under Marketing Tip, client attraction, increase site traffic, online buying behavior, online marketing, target market

When customers buy from your company’s website, it’s impossible to answer questions, objections, and concerns immediately. The key to a successful website is anticipating where customers are looking on your site, what they click on the most, and what they avoid.

Understanding customer behavior is just as important on the internet as it is with in-store selling.

Google Analytics is an excellent tool for understanding online customer behavior. This free online tool offers exceptional benefits, sure to provide you with helpful information that will enable you to turn your business website into a successful selling machine. It will provide you with customer behavior data, allowing you to create more successful marketing campaigns, advertisements, and customer profiles. The benefits are endless and sure to drive your company to greater success.

Google Analytics is free and is a powerful tool for website and business owners, advertisers, and publishers. It allows you to compare segments of traffic, such as “visits with conversions” and “paid traffic.” You can also come up with your own segments with their segment builder. Google Analytics makes it easy to compare past and current segmented data.

You’ll be able to see where customers come from and the actions they take on your website by using Google Analytics. With the use of its motion charts, custom reports, benchmarking, ecommerce tracking, and much more, you’ll be able to improve marketing strategies, increase conversions, and boost online sales. Google Analytics is simple to use and a great way to keep data organized and easy to access.

Want to increase your web traffic and get more customers? 

 

Increase Business in Economic Crisis and Strengthen Your Brand Name

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Posted by admin on December 3, 2008 – 8:07 pm
Filed under Business Goals, Marketing Strategy, Marketing Tip, attract clients, client attraction, increase site traffic, market in economic crisis, marketing trends, online marketing, press releases, small business marketing, target market, web traffic

During tough economic times, customers are more particular about businesses they’re buying from. Customers want to know you understand the current crisis and are there to help them with their needs. Showing clients you value their business during economic crisis expresses your dedication to customers and their satisfaction. Your company will appear as a helpful friend as opposed to a business looking for a quick buck.

Show customers your brand name symbolizes a business that cares about their families, their success, and their happiness.

·       Nurture relationships with customers. Sell them products / services with benefits that cater to their needs and be truthful about the benefits. Once customers recognize they have purchased a product / service worth their money, they’ll most likely come back. Strengthening brand loyalty is a great way to grab customers during this economic crisis and keep them when the economy rebounds.

 

·       Present customers with a mission statement on your website. When customers see a set of values on your site, they’ll be more likely to view your company as truthful and trustworthy. Customers are looking for businesses they can trust and who can satisfy their needs and the needs of their families.

 

·       Submit newsworthy press releases explaining company improvements and innovations during the economic crisis. This will show customers you dedicated to them.

Strengthening brand loyalty in tough times will gain customers now and keep them in the future. For more helpful tips on marketing in economic crisis and to learn about our many marketing services, visit Michelle Salater Writing and Editorial, LLC. 

How to Grab Your Target Market Online

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Posted by admin on November 25, 2008 – 12:55 am
Filed under Copywriting, Marketing Tip, client attraction, increase site traffic, market in economic crisis, online marketing, small business marketing, target market, web copy, web traffic, website, website navigation

When creating or revamping your website, set aside your personal tastes. Instead, think about what your target market wants to see and know. They’re the ones who have to get something out of it in order for you to gain profits. Your website must speak to your target market and grab their attention within the first five seconds of their arrival to the site.

How to grab your target market in those first crucial seconds and keep them:

·       Use words, phrases, and a tone they’re familiar with and that speak to their wants and needs. Web copy is essential in gaining client interest and keeping them on your site. Quick and witty web copy attracts a much different clientele than smooth and seductive copy. Know what style will appeal to your target market and focus web copy around it.

 

·       The personality of your website must be attractive and satisfy a need your target market has. For example, if you own a luxury destination spa, your site design should look much different from a teen clothing company’s site. A sumptuous spa website needs to exude a feeling of lavishness in pictures and essence. It should appear calming, with photos inducing a sense of tranquility, accompanied by soothing colors and maybe even peaceful music in the background.

 

·       Visitors like to see a fresh website with web copy and design updates, news updates, company improvements and changes. This shows potential clients your company is constantly working to gain customers and is up-to-date with advances in the industry.

 

·       A user-friendly website is an absolute must. Potential customers will move to a competitor’s site as soon as they are frustrated and lost in navigating your site. Be simple, obvious, informative, and to the point.

Hiring a professional web copy writer can get your website on track and increase sales. Visit Michelle Salater Writing and Editorial, LLC, to learn more about our many result-driven writing services.

Benefits Make the Sale, Not Features

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Posted by admin on October 21, 2008 – 3:12 pm
Filed under Business Communication, Copywriting, attract clients, increase site traffic, online marketing, small business marketing, target market, web copy

Getting product feature happy on your website could be fatal to sales levels. Simply focusing on what a product looks like and how it operates isn’t enough to actually sell it. Customers aren’t likely to buy a product based just on features. They want to know the product will satisfy a need and be worth their hard-earned money.

Telling customers the benefits of your service or product shows them you care about their needs and satisfying those needs.

Here are some ways to turn features into benefits and increase sales: 

·       Find out what your target market needs to satisfy some aspect of their life. Think about how your product will benefit the customer, and design the features around those benefits.

·       On your website, present the features of your products / services, directly followed by how it will benefit the customer. You’ll lose customers if you don’t present them with why a product is worth purchasing. It must be of some value.

·       Here’s an example of how to attach a benefit to a feature:

o      Feature: This face lotion eliminates the harsh appearance of wrinkles

o      Benefit: so that you look ten years younger and healthier.

Presenting the entire package of a product is what adds value to it and persuades the customer to purchase.

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Three Tips for Creating a Sales-Driven Marketing Campaign

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Posted by admin on September 8, 2008 – 5:21 pm
Filed under Marketing Strategy, Marketing Tip, attract clients, increase site traffic, marketing trends, online marketing, small business marketing, target market, web traffic

Not seeing the sales results you want? It may be that your old marketing campaign needs a face-lift. Below are three vital components associated with well-executed marketing campaigns that will bring in the sales you desire.

1. Know your target market. I can’t stress this idea enough. Many businesses believe that marketing to a general population will bring in more sales. It doesn’t. Be as specific as possible when marketing to your targeted clientele because they are in the market for something specific.

Let’s say you own a luxury real estate company, and lately, you have been inundated with inquiries from people looking to purchase homes in the $150,000 range. You scratch your head and wonder what is going on. If your marketing approach is targeted to a broad spectrum of people, the luxury clients are going to bypass your company because your message is not specific enough to their needs. You must know the income, needs, wants, lifestyle, and social scene of your target market. Read the magazines they do; visit places they shop. Do what it takes to discover and get a feel for their lifestyle and develop a unique way to market to them.

2. After you know exactly who your target market is, you need a website that has excellent web copy and stellar design. The website should be user-friendly, unique, and most importantly, it must speak to the needs and desires of your target market. If you don’t think your web site encompasses these features, you need to hire a web copy writer and web designer to get the job done efficiently.

3. Show your clients your business is at the top of its industry. Providing product / service updates, industry news, and regularly updating your content shows potential clients that you’re dedicated to your industry and are passionate about providing excellent customer service. Consider creating a blog, which will allow you to post a variety of information and news in one area. Since blogs are so relevant and chock-full of information and keywords, they’ll jump to the top of search engines and may help increase your website rankings.

Want more tips on launching fresh marketing campaigns and need the services to get it started? Visit www.mlsalater.com.  

How Online Articles Can Benefit Your Company

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Posted by admin on September 5, 2008 – 1:23 am
Filed under Marketing, Marketing Strategy, article marketing, attract clients, increase site traffic, online articles, online marketing, target market

Utilize the keywords your target market will likely use on search engines and incorporate those into your online articles. Your goal is to be the leading expert in your industry, and online articles are an excellent way to achieve this.

Increasing SEO efforts can be done through the correct utilization of keywords in niche-oriented online articles. The same keywords used on your website can be used in online articles. Some people make the mistake of thinking the more keywords they use, the more site traffic they’ll receive. It’s about the placement of your keywords and the correct usage of them that build site traffic. Focusing on a small set of keywords in niche articles will bring in more traffic.   

Submitting online articles to article directories with your web address attached in the resource box is a sure way to get viewers to your website.

5 Ways a Blog Can Help Your SEO Efforts

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Posted by admin on August 21, 2008 – 3:08 am
Filed under increase site traffic, online marketing, small business marketing, target market, web copy, web traffic

1. Search engines hone in on the most relevant information to your search. What’s more relevant than an up-to-date blog with a focused topic? Constantly updating your blog will enhance your site rankings.

2. It’s all about the links. Let’s say someone found your blog in a simple search for a particular topic. Now that they’re on your blog, they have the option of clicking on various links. Links to your main blog page, specific pages on your website, and other links you provide work to your benefit. Links can also be embedded into the written content on your blogs, peaking interest in the viewer.

3. Keyword placement is critical in attracting viewers to your blog. Keywords that are focused on your target market will provide the greatest benefits. A set of the same three or four keywords can be placed strategically in the title, links, categories, and body of a blog. Don’t use generalized keywords or words that you think will attract a general crowd. Why? Because general searches won’t necessarily get you sales. Attract a specific target market with profitable keywords. Your goal is to get a high conversion rate from your visitors. This won’t happen if you generalize your target market. Know your target market and get specific with your keywords.

4. The right keywords can get your blog inbound links from other higher-ranking sites. Inbound links are links from other websites or blogs that go directly to yours. Viewers who see your blog link on other sites may be interested in checking out your site as well.

5. Posting your blogs on social bookmarking sites will also increase your company’s exposure. Popular blogs and articles are ranked and, in turn, can get your blog tons of views per day. The relevancy of topics on these sites also helps increase your search engine rankings.

The Key to Grabbing Your Target Market

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Posted by admin on August 12, 2008 – 4:31 pm
Filed under Copywriting, attract clients, client attraction, increase site traffic, online marketing, small business marketing, target market, web copy, web traffic

You’ve decided it’s time to revamp your company’s website and rewrite existing marketing materials. Instead of wasting time and energy trying to do it yourself, hire a copywriter.  

Freelance copywriters, depending on their area of expertise, are skilled in web copy writing, SEO writing, general business copywriting, freelance editing, and much more. A good freelance copywriter knows what it takes to attract potential customers to your site using a simple equation. First, they listen to your needs and your company’s goals and objectives, and interview you to better understand your target market. Then, they further research your target market and competition. Only after this work do they write the copy.

If you’re interested in hiring someone to write or rewrite your web copy, a copywriter should know how to write optimized copy that reads organically. Good copy is important not only for search engine purposes but also because it sets the tone for the website.

Let’s say you own a luxury real estate company. You know the exact target market you’re trying to appeal to but don’t know how to appeal to them. Presenting the facts and photos of your real estate isn’t going to cut it. This is where website copywriting becomes a vital element of your company’s success.

Web copy for a high-end real estate company needs to have a very specific tone, one that expresses a chic, sexy, luxurious lifestyle that creates desire for the potential client. Unique and well-executed web copy will speak to the company’s target market while incorporating keywords and phrases to increase search engine rankings.  

Eliminate competition and increase your clientele by hiring a copywriter to bring in sales. View Michelle Salater’s copywriting services.