Category Archives: SEO

SEO Efforts: Rank #1 in Search Engines with Effective Web Copy and Website Design

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Posted by admin on February 13, 2009 – 4:40 am
Filed under SEO, SEO copywriter, client attraction, increase online sales, increase site traffic, market in economic crisis, marketing in bad economy, online marketing, update webcopy, web traffic, website navigation

Designing a company website requires some compromising. It involves the perfect balance between visually appealing and functional elements. It’s important that one element doesn’t dominate the other. This is where many companies go wrong.

 Many times company websites are polluted with too much flash, pointless graphics, and unnecessary copy. The combination of these elements is a major risk factor for decreasing website SEO.

In order to ensure your website ranks #1 in search engines, you must adhere to some kind of compromise. Make sure your entire website isn’t in flash. Many people might think flash is more appealing—and it is at times—but it greatly reduces your SEO if overused. Flash limits the amount of copy you can have on your page. Great copy is your best chance at ranking #1 in search engines and should never be substituted for unnecessary elements.

Result-driven copy . . .

·         Increases SEO with effective keywords placed throughout. It’s important that these keywords add to the message and mission of your company.

·         Converts leads into sales and motivates visitors to take action on your website.

·         Increases site traffic.

·         Targets your company’s specific market and keeps them on your website.

·         Works to reinforce your brand image. Compressed, informative, and concise web copy is easy to read, gets to the point, and expresses your brand image in merely a few sentences without compromising important details.

It’s important to hire a web designer and web copywriter who work toward expressing your brand image online. An excellent web designer will ensure your site is attractive and functional, while an effective web copywriter will guarantee your company message comes across accurately and thoroughly.

The functionality and visual elements of your website may require a slight compromise, but you shouldn’t compromise on a web copywriter and web designer who don’t understand your needs and message. Grow your business. Grow to success. Hire the right copywriter and web designer.     

 

Top 5 Website Design Myths

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Posted by admin on February 8, 2009 – 9:47 pm
Filed under Marketing Strategy, SEO, increase online sales, market in economic crisis, marketing in bad economy, update webcopy, website navigation

Is your website design stopping you from ranking higher in the search engines and getting the traffic you want?

Are you frustrated that site visitors aren’t contacting or buying from you?If so, then I have a treat for you.

Join me and my special guest Nina Menezes, professional web designer and owner of InterDream Designs, for a 60-minute, free call on the “Top 5 Website Design Myths.”

Register now at http://webcopywritingqueen.com/designmyths.html

On this call, you’ll discover . . .

 

  • What you are doing that’s preventing your website from ranking #1 in the search engines.
  • What a great site entails—from visuals to functionality.
  • What to avoid on your website and what you need for a successful site.
  • Why your website might be turning away customers instead of attracting them—and how to steer clear of this.  
  • The tools you need to grow your online presence.

If you are in the process of creating or revamping your current website, thinking about redoing your site, or just want to change a few things on your site . . . then you need to be on this call Thursday, February 19, at 8 Eastern  /  4pm Pacific.

Register now at  http://webcopywritingqueen.com/designmyths.html

Nina Menezes works exclusively in the area of web design for women who are small business owners. She understands the challenges small business owners face when building a strong online presence and works with clients to create custom websites that bring in new visitors and convert them to paying customers.

And she’s kind enough to share her expertise with you. For free.

Don’t let your website turn away customers. Register for our free call, and discover how to make your website work for you. The call is being recorded, so if you can’t make it, you can still listen later.

Succeed online in 2009 and sign up today — http://webcopywritingqueen.com/designmyths.html

Are you struggling to make your website work for you?

Targeted Traffic: How to Bring the Right Prospects to Your Website

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Posted by admin on January 6, 2009 – 7:56 pm
Filed under Growing Business, SEO, SEO copywriter, attract clients, blogging for business, client attraction, grow your business, increase site traffic, market in economic crisis, online marketing, target market, web traffic

Reaching your target market online ensures a steady flow of clients from different online sources. Making your business visible in numerous areas on the web increases the number of potential clients who will look at your site. This can eventually increase sales, skyrocket site traffic, and boost your conversion rates.  

Here are some ways to bring in targeted traffic to your website:

·       Posting online articles on directories, forums, and social bookmarking sites is a great way to present your business to your specific targeted market. These sites have categories where articles can be posted, allowing viewers to immediately click on categories related to their specific interests. For example, if you offer skin care services and write an article on revolutionized products, you would place it under its associated category and viewers interested in this category would be viewing your article. Right there, you’ve reached your target market.

·       Research the richest keywords for your website. For example, if you own a high-end day spa, it’s important to anticipate the most popular words your target market is using on search engines. This will allow you to increase your SEO (search engine optimization) and reach out to clients with a specific interest in your company and its offerings.

·       Comment on blogs and forums that relate to your industry. These comments can be chock-full of tips and information about your industry, while expressing your opinion in the blog or forum conversation. Know what kinds of blogs and forums would interest your target market and make frequent appearances on them to show you are interested in comments, news, and updates related to your area of work.

Maximize Your Marketing Efforts in Any Economy

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Posted by admin on December 29, 2008 – 5:55 pm
Filed under Marketing Strategy, Marketing Tip, SEO, SEO copywriter, attract clients, blogging for business, grow your business, increase site traffic, market in economic crisis, marketing trends, online advertising, online buying behavior, online marketing, press releases, small business marketing, social networking, target market, web traffic, website

How would you like to be able to keep growing your business no matter what the economy does?

Sign up for expert online copywriter Michelle Salater’s Online Business Marketing Bootcamp for Beginners, and she’ll show you everything you need to know to go where the customers are—online—and grow your business by maximizing your marketing efforts.

And do it in any economy. 

Over the course of 8 weeks, you will work one-on-one with Michelle as she shows you the same tips, tactics, and strategies she used to take her own business from flat broke to so busy she has to turn customers away…and she did this all within one year.

 

Because Michelle really wants to help you grow your business online without struggling so you can skyrocket your sales in 2009, she’s offering a $200 Early Bird Discount to those who sign up before January 4, 2008 (midnight PST). 

 

— http://www.marketingonlinebootcamp.com/

Now is A CRITICAL TIME for businesses to invest in their marketing. And the best way and most cost efficient way to do this is to market online.

A 2001 McGraw-Hill study found that aggressive recession advertisers / marketers increased their market share 2 ½ times the average for all businesses than in post-recession.

How would you like to increase your market share 2 ½ times?

If you’d like to skyrocket your online sales, increase website traffic, and save thousands of dollars by implementing online strategies on your own, NOW IS YOUR TIME to sign up for Michelle’s Online Business Marketing Bootcamp for Beginners. The course begins January 21st.

She can’t make it any easier for you than the 3-payment option she’s made available and the Early Bird Special (save $200) that ends at midnight January 4, 2009.  

Remember, this special offer won’t be available after January 4…

–http://www.marketingonlinebootcamp.com/

5 Tips To Increase Traffic to Your Website

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Posted by admin on December 11, 2008 – 5:58 pm
Filed under Growing Business, RSS Feed, SEO, SEO copywriter, article marketing, blogging, blogging for business, increase site traffic, market in economic crisis, online articles, online marketing, social networking, web traffic

Increasing targeted traffic to your website can cost a small fortune. But it doesn’t have to if you know the right tips, tools, and strategies to get a significant amount of targeted traffic that you need right now. 

·       Post comments on blogs, forums, and discussion boards related to your target market. It would be highly beneficial for you to join a discussion board / forum related to your industry in order to post comments, get consumer feedback, and be introduced to new industry information you may not already know. Posting relevant and helpful comments can increase your credibility and lure more readers to your website link. After every comment, include a link to your blog or website to increase targeted traffic.

·       Social bookmarking is a great way to increase targeted traffic. Bookmarking your online articles and website on a site, such as Digg, under specific categories allows you to reach out to your target market. It permits you to share your web content with others and allows them to vote on its content. If it becomes popular among viewers, it will be voted to the front page of the bookmarking site and be viewed by thousands of potential clients.

·       Utilizing RSS feed and email lists allows you to reach subscribers interested in what your company has to offer. RSS feed and emails are similar since they’re both sent to subscribers, providing them with updated information. RSS feed makes it easy for subscribers to be alerted immediately and allows them to click on the link to your website. Using these combined marketing strategies will increase your client base and will likely ensure an increase in visits to your website.

·       Exchange links with others to increase targeted traffic. If your link can be found on a handful of sites, it can dramatically increase the number of clients visiting your site.

·       Online Article Directories allow you to place niche-oriented articles into specific categories. Your target audience is more likely to be searching for articles in a specific category. For example, if your real estate company writes an article for ezinearticles.com and submits it under the Real Estate category, you’ll receive viewers who are specifically searching for Real Estate articles. This will eliminate viewers who are not in your specific target market.

For more helpful tips on marketing in economic crisis and to learn about our many marketing services, visit Michelle Salater Writing and Editorial, LLC.

Hiring the Right Professional Copywriter

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Posted by admin on December 2, 2008 – 4:45 pm
Filed under Copywriting, SEO, SEO copywriter, attract clients, ghostwriting, increase site traffic, market in economic crisis, press releases, small business marketing, update webcopy, web copy, web traffic, website

If you’re ready to take your website to the next level and boost sales dramatically, it’s crucial to find the right professional copywriter.

It’s important to hire a copywriter with thorough knowledge of marketing an online business through web copy, website design, blogs, online articles, and other traffic-generating tools.

A copywriter with skills in various areas of marketing has the ability to see the overall picture for effectively marketing your business. He / she can introduce you to innovative, effective, and helpful solutions sure to send your business skyrocketing to success. 

Here’s what to look for when hiring a professional copywriter:

·       He / she offers several writing and marketing services for businesses. Someone who only does copywriting is most likely not as qualified as one who utilizes various marketing strategies through different writing / marketing vehicles. He may open your eyes to grand opportunities for your business, maximizing success and dramatically increasing sales.  

·       He has a reputable list of clients. Look over the list of past clients and what services he provided for them. Note any testimonials he may have from these clients. If he has created successful marketing strategies for one business, he can most likely do the same for yours.

·       View any sample work / websites she has worked on in the past to get an idea of her writing style, spectrum of ability, and thoroughness.

Your website is an extremely important marketing tool for your business. It’s crucial to find a dedicated professional copywriter with the right vision for your company, recognized clients, great work samples, and a list of result-driven writing services.