Category Archives: press releases

Maximizing Your Online PR Efforts

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Posted by admin on September 25, 2009 – 7:00 am
Filed under press releases

Are you working hard to promote your business online, only to find your message drowned out in the crowd?

How would your life change if your business gained more online exposure, prospects could easily find you online, and you attracted more clients while staying current with constant changes in technology?

No matter your industry, now more than ever you need an integrated PR strategy that works for your business. Here’s why…

According to a case study by Coke Oasis, 3 out of 4 of the top media vehicles for increased brand recognition are online.

Over 90% of online merchants plan to add rich media and social networking functions in 2009. -Internet Retailing
Social networks have enjoyed a 25% growth in unique visitors in the last year. Some sites have doubled their user base.  -Comscore, August 2008

If you want to know exactly how you can save thousands of marketing and promotion dollars and, at the same time, maximize your online PR efforts in ANY economy…

If you want to boost your credibility, increase website traffic, convert more visitors to customers, and stop working so dang hard on trying to figure out how to promote your business…

If you want to have a business that prospects view as a credible resource…

Then you’ll want to attend my Free Teleclass on October 6, 2009, at 8 pm ET. It may just be the best decision you’ll ever make.

I’m going to show you simple strategies that you can use to maximize your online PR efforts–strategies you can implement right now and do on your own.

You’ll learn some of the exact same strategies and tactics I use for my own company and for my clients to build a powerful online presence–using nothing but the Internet to promote and attract prospects.

SIGN UP NOW!

In this 60-minute Teleclass, I’ll reveal…

  • The 2 most important questions you must ask and answer before you create an online PR campaign.
  • What PR2.0 is and why it’s crucial to your brand and success.
  • How to successfully integrate online and offline PR efforts.
  • What you can do today to get more online exposure, without spending a ton of money.

On the call, I’ll also be announcing the details of my 4-Week Online PR Bootcamp: “The Secrets to Maximizing Your Online PR Efforts Through Proven Strategies.”

Over the course of 4 weeks, I will show you the exact step-by-step online PR process that has worked for my clients and me.

You’ll learn the fundamentals of promoting your business online as I lead you through my proven process of how to implement these strategies easily and on your own (this alone will save you thousands in what it would cost you to hire professionals).

If you’re ready to gain online exposure for your business, then you’ll want to register for this Teleclass…immediately!

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Call Details:

TOPIC: Free Preview Teleclass on “The Ultimate Strategies to Boost Your Online Presence”

DATE: Tuesday, October 6, 2009

TIME: 8 pm Eastern / 5 pm Pacific

REGISTRATION: www.marketingonlinebootcamp.com/PRcall.html

Of course the call will be recorded, but if you don’t register, you’ll never hear it.

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How Would Your Business Change If Your Online PR Efforts Attracted More Clients and You Experienced the Results You Desire?

Make it a point to be on this call. SIGN UP HERE.

Press Releases: Skyrocket Your Business to Success

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Posted by admin on May 13, 2009 – 9:18 am
Filed under Gain Brand Loyalty, SEO copywriter, attract clients, increase site traffic, press releases

Are you looking for higher conversions, increased targeted site traffic, and stronger brand recognition? If so, a carefully crafted press release is a sure-fire way to bring your business infinite success. With the viral power of press releases, it’s important to know the finite details of what constitutes an effective press release.

Questions to ask yourself when beginning a result-driven press release:

What makes a great press release?

A press release is any positive, entertaining, or useful highlight about your company. This highlight could come in the form of tips, strategies, product / service highlight, company update, or company event. Keep in mind, the press release content must be relevant to your target market’s interests. For example, if you’re a visitor’s center for a touristy area and are having a contest for best sand castle, it would be beneficial to have a press release written about tips for building the best sand castle. This type of press release is perfect content for blogs, travel sites, and travel publications, because, not only does it provide tips on how to win a contest, but it informs a large amount of people about the event. In the end, you’re receiving brand exposure, and providing useful information to your target market. 

Where is my target market receiving information—print or online?

Ten years ago it was safe to say most target audiences went to large print publications for their daily news dose. But, today, newspapers are taking an enormous hit. Many newspapers have cut staff to nearly half of what it was five or ten years ago, because of the Internet’s rising popularity as a prime news source for the general public. If you want to rank high in Google News, gain brand recognition, increase sales, and drive more targeted traffic to your website, use print and online platforms simultaneously.

How do I begin ramping up online exposure through PR?

Research the terms and keywords related to your company, industry, or product /service to determine what your target market is typing into search engines. Keyword research is a vital component to writing a result-driven press release. This research will show you exactly what your target market looks for on the Internet based on the words they use in search engines. Also, keyword research provides you with information on the language your target market uses to look up information. Effective press releases speak the language of the market they’re targeting. This is why keyword research is so important. Without adequate keyword research, sending out a press release is a shot in the dark.

I’ve done my keyword research. What next?

Once you’ve completed your keyword research and have a solid list of accurate search terms your target market is using, it’s time to find online blogs and articles written around these search terms. Google Alert is an excellent tool to use to stay on top of news in your industry or with your company. Google Alert searches the Internet for the keywords you provide and sends you emails when an article / blog is discovered on the Internet that uses those keywords. Using Google Alerts and search engines to track relevant articles and blogs circulating through the Internet, provides you with a list of several sources that might benefit from publishing your press release. Once you have found several articles / blogs based on your searched topic, you can approach the journalists, writers, and bloggers, and present them with your press release. Explain to the writer that you read their story and believe your press release would be of great interest to their readers and an excellent follow up to their story. 

Who do I send my press release to?

Most of the time, public relations is all about connections. If you want your press release to appear in a prestigious online platform, fantastic copy alone might not cut it. The power behind a solid network of contacts and stellar copy is crucial to getting your press release exposure in well-known online vehicles. So, if you’re cousin’s, best friend’s father is a reporter for the New York Times—which also has an extremely popular website—contact your cousin to get your foot in the door. Also, it’s important to approach popular bloggers and online news sources since they’re excellent contacts in the online community. If you don’t know anyone, it’s time to start building relationships by sending press releases to reputable online communication channels, including reporters, bloggers, and online news sources. If you don’t hear from anyone immediately, don’t be afraid to follow-up from time to time. If one or two respond, it’s important to nurture the relationship and keep it thriving. Also, post your press release on popular social bookmarking sites and your business / industry blog.

6 MORE Ways to Drive Targeted Traffic to Your Website

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Posted by admin on April 15, 2009 – 6:35 am
Filed under Audio Marketing, increase online sales, increase site traffic, marketing in bad economy, online marketing, press releases, video marketing

If you’d like to see the first 6 ways to drive traffic to your website, click here.

7. Record Podcasts: The vocal and interactive aspects of audio podcasts are usually more enticing and entertaining than simply reading articles and information from a computer screen. Podcasts are free and can be used to help people through a step-by-step process, share knowledge fast and effectively, or entertain. According to Pew Internet and American Life Project, about 19% of internet users say they’ve downloaded a podcast.  

8. Host Teleclasses: Signing up for teleclasses benefits customers because the classes are free and provide useful and informative tips. Customers will associate the information they receive from your teleclasses with your company’s success and dedication to the industry. Customers will be more likely to trust your business operations and products / services, making the buying decision a simple one. The benefits from teleclasses are increased sales, more referrals, a rise in customer loyalty, and increased site traffic.

9. Post Video: Placing videos and audio on YouTube is a great way to get your company online exposure and drive traffic to your website. Video provides a personal connection to customers and allows you to show them how certain services are done, how you work, how the company works, how your product works, and so much more. Developing a video for YouTube benefits your company tremendously.

10. Publish Free Reports and Ezines: Sharing free tips and information about your industry through free reports and ezines can benefit consumers’ lives, helping them become better educated, solve a problem, or change their future actions. Providing well-researched and helpful information to consumers builds customers’ trust in your company, making them more likely to purchase your products / services.

11. Send Out Press Releases: Bring your brand name to life with a well-crafted press release. If your business has remained at a steady rate for years now, the right press release can gain your company credibility in the industry, recognition, and overall exposure. These results lead to company growth and incredible success.

12. Place / Swap Ads with Other Ezines in Your Niche: Seek out other ezines in your niche whose publishers might be interested in swapping ads. In addition to, or instead of, swapping ads, you could also purchase ad space in an ezine in your niche that has a large circulation. If you pay to place an ad, for the best results, run it for a minimum of three consecutive issues.

Squash Negative PR on Social Media Sites

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Posted by admin on March 31, 2009 – 8:49 pm
Filed under Business Communication, Marketing Strategy, Marketing Tip, market in economic crisis, online marketing, press releases, social networking

In the March 13 WebProNews article, “Fighting a Bad Online Reputation & Keeping a Good One,” author Chris Crum brings up some excellent points on how social media sites can spell disaster for some companies. Because there is so much interaction and freedom to say whatever you like, anyone could severely tarnish your company name.

There is always going to be someone on the web trying to bring your company down, and it’s extremely important to make an effort to be present on several social media sites in order to counter any negative opinions. Although you’ll never catch all the bad things people say, it’s important to keep your company in a positive light and build a strong network of loyal followers on these sites. This will counteract to the bad comments some people might be saying about your company. A strong and large network can silence these negative comments and keep your reputation intact.

In addition to building a strong network, Crum suggests using several online tools to find places harboring negative publicity about your company. According to the article, Trackur tracks blogs, other sites, images, and video. The article also provides a link to an article on Duct Tape Marketing, which provides a list of “34 online reputation management tools.”

In regard to the frightening publicity situation, Crum offers some wise advice to businesses:

“PR disaster is much more likely to strike when the business itself does not monitor its reputation. Tools are there for you to use. Don’t ignore them. Otherwise, it might be your company somebody tweets about having a poor product, leading to all of their followers seeing the negativity and possibly blogging about it which can then be linked to, and so on and so forth. I don’t think you want to go down that road. Just watch yourself.”

Start building a strong online network now, and begin using the tools Crum’s article mentions. Your company will thank you for the dedication.

To view the entire WebProNews article, click here.

Maximize Your Marketing Efforts in Any Economy

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Posted by admin on December 29, 2008 – 5:55 pm
Filed under Marketing Strategy, Marketing Tip, SEO, SEO copywriter, attract clients, blogging for business, grow your business, increase site traffic, market in economic crisis, marketing trends, online advertising, online buying behavior, online marketing, press releases, small business marketing, social networking, target market, web traffic, website

How would you like to be able to keep growing your business no matter what the economy does?

Sign up for expert online copywriter Michelle Salater’s Online Business Marketing Bootcamp for Beginners, and she’ll show you everything you need to know to go where the customers are—online—and grow your business by maximizing your marketing efforts.

And do it in any economy. 

Over the course of 8 weeks, you will work one-on-one with Michelle as she shows you the same tips, tactics, and strategies she used to take her own business from flat broke to so busy she has to turn customers away…and she did this all within one year.

 

Because Michelle really wants to help you grow your business online without struggling so you can skyrocket your sales in 2009, she’s offering a $200 Early Bird Discount to those who sign up before January 4, 2008 (midnight PST). 

 

— http://www.marketingonlinebootcamp.com/

Now is A CRITICAL TIME for businesses to invest in their marketing. And the best way and most cost efficient way to do this is to market online.

A 2001 McGraw-Hill study found that aggressive recession advertisers / marketers increased their market share 2 ½ times the average for all businesses than in post-recession.

How would you like to increase your market share 2 ½ times?

If you’d like to skyrocket your online sales, increase website traffic, and save thousands of dollars by implementing online strategies on your own, NOW IS YOUR TIME to sign up for Michelle’s Online Business Marketing Bootcamp for Beginners. The course begins January 21st.

She can’t make it any easier for you than the 3-payment option she’s made available and the Early Bird Special (save $200) that ends at midnight January 4, 2009.  

Remember, this special offer won’t be available after January 4…

–http://www.marketingonlinebootcamp.com/

Increase Business in Economic Crisis and Strengthen Your Brand Name

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Posted by admin on December 3, 2008 – 8:07 pm
Filed under Business Goals, Marketing Strategy, Marketing Tip, attract clients, client attraction, increase site traffic, market in economic crisis, marketing trends, online marketing, press releases, small business marketing, target market, web traffic

During tough economic times, customers are more particular about businesses they’re buying from. Customers want to know you understand the current crisis and are there to help them with their needs. Showing clients you value their business during economic crisis expresses your dedication to customers and their satisfaction. Your company will appear as a helpful friend as opposed to a business looking for a quick buck.

Show customers your brand name symbolizes a business that cares about their families, their success, and their happiness.

·       Nurture relationships with customers. Sell them products / services with benefits that cater to their needs and be truthful about the benefits. Once customers recognize they have purchased a product / service worth their money, they’ll most likely come back. Strengthening brand loyalty is a great way to grab customers during this economic crisis and keep them when the economy rebounds.

 

·       Present customers with a mission statement on your website. When customers see a set of values on your site, they’ll be more likely to view your company as truthful and trustworthy. Customers are looking for businesses they can trust and who can satisfy their needs and the needs of their families.

 

·       Submit newsworthy press releases explaining company improvements and innovations during the economic crisis. This will show customers you dedicated to them.

Strengthening brand loyalty in tough times will gain customers now and keep them in the future. For more helpful tips on marketing in economic crisis and to learn about our many marketing services, visit Michelle Salater Writing and Editorial, LLC. 

Hiring the Right Professional Copywriter

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Posted by admin on December 2, 2008 – 4:45 pm
Filed under Copywriting, SEO, SEO copywriter, attract clients, ghostwriting, increase site traffic, market in economic crisis, press releases, small business marketing, update webcopy, web copy, web traffic, website

If you’re ready to take your website to the next level and boost sales dramatically, it’s crucial to find the right professional copywriter.

It’s important to hire a copywriter with thorough knowledge of marketing an online business through web copy, website design, blogs, online articles, and other traffic-generating tools.

A copywriter with skills in various areas of marketing has the ability to see the overall picture for effectively marketing your business. He / she can introduce you to innovative, effective, and helpful solutions sure to send your business skyrocketing to success. 

Here’s what to look for when hiring a professional copywriter:

·       He / she offers several writing and marketing services for businesses. Someone who only does copywriting is most likely not as qualified as one who utilizes various marketing strategies through different writing / marketing vehicles. He may open your eyes to grand opportunities for your business, maximizing success and dramatically increasing sales.  

·       He has a reputable list of clients. Look over the list of past clients and what services he provided for them. Note any testimonials he may have from these clients. If he has created successful marketing strategies for one business, he can most likely do the same for yours.

·       View any sample work / websites she has worked on in the past to get an idea of her writing style, spectrum of ability, and thoroughness.

Your website is an extremely important marketing tool for your business. It’s crucial to find a dedicated professional copywriter with the right vision for your company, recognized clients, great work samples, and a list of result-driven writing services.

Press Releases: Get Your Company the Attention It Deserves

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Posted by admin on October 10, 2008 – 4:15 pm
Filed under Marketing Tip, attract clients, increase site traffic, press releases, small business marketing

If you’ve been marketing your business the same way for years now, it’s time to make changes and send your company soaring to success. Make the public aware you’re eager to lend your industry expertise and that you’re passionate about customer satisfaction.

Press releases provide an excellent opportunity to bring your brand name to life. If your business has remained at a steady rate for years now, the right press release can gain your company recognition, leading to growth and incredible success.

What makes a good press release?

·       Knowing what medium your target market is apt to use will allow you to structure your press releases towards those specific mediums and media members.

·       Newsworthy information will help you stand out to the media and public, to gain company recognition, and secure more business.

·       Press releases should encompass the elements that set your business apart from others in the industry.

·       Every bit of information in your press release must lend itself to the success and growth of your business. Let the public know you’re at the top of your game and are a solid investment for their time and money.

·       A press release must be newsworthy. News items include the following: new employees joining the team, involvement in the community, participating in fundraisers, important anniversaries, new and innovative products / services entering your market, important internal affairs, and much more. Your company deserves the spotlight as it goes through important changes.

Press releases need to sell themselves to the media, the crucial link between your business and the public eye. The media loves informative and edgy news, so flaunt it. Press releases require expert skills in writing, public relations, and selling. If you don’t have the right resources, skills, and time to create a powerful press release, hire a freelance copywriter to show off your company and all it has to offer.

For result-driven press release services, visit Michelle Salater Writing & Editorial, LLC.

How-to Drive Targeted Traffic to Your Website

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Posted by admin on July 14, 2008 – 8:26 pm
Filed under Copy, Copywriting, Marketing, ezines, increase site traffic, online articles, online marketing, press releases, small business marketing, web traffic, website
Every company wants more website traffic. Here are a few tips to get your numbers up and get more customers. Three tips to drive more traffic to your website:
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1) Place or swap ads with other ezines in your niche
Seek out other ezines in your niche whose publishers might be interested in swapping ads. In addition to, or instead of swapping ads, you could also purchase ad space in an ezine in your niche that has a large circulation. If you pay to place an ad, for the best results, run it for a minimum of three consecutive issues.
2) Write articles and post them online
An excellent way to drive traffic to your site. It’s simple: write an article that offers people useful information. Often times, people will use these articles in their ezines or post them as content on their websites. People read online articles and click the link to your website provided in the author bio box.
3) Write a press release
Press releases are another way of getting targeted traffic to your site. It’s important that the release be newsworthy and not an advertisement / plug for your service or product. There are numerous press release directories online where you can post for free. Also, don’t forget the power of your local media. Research the proper person at local papers and magazines, then send them a release.