Category Archives: marketing trends

Yahoo Adds Video and Images Into Search Engine Results

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Posted by admin on February 27, 2009 – 6:44 am
Filed under Growing Business, Marketing Strategy, attract clients, client attraction, increase online sales, increase site traffic, market in economic crisis, marketing in bad economy, marketing trends, online advertising

According to the New York Times article, Yahoo Shows Search Ads With Images and Video, Yahoo is introducing a whole new visual element to search engine results.

Yahoo’s new search layout, Rich Ads in Search, incorporates video and images into the search engine results next to the company name. This creates a more interactive experience for visitors. According to the author, Stephanie Clifford:

“Search advertising typically shows only text advertisements and links. Marketers usually devote part of their online budget to search — which shows text-only advertisements and links — and part to display, the banner and box advertisements that show images or video.

By introducing video and images, the new offering from Yahoo, called Rich Ads in Search, gives search some of the advantages of banner advertisements. ‘It moves the advertising experience from just the blue links, to a more engaging experience for advertisers,’ said Tim Mayer, the vice president for search monetization and distribution at Yahoo.”

No longer is Yahoo search simply pulling up hyperlinked text for visitors to click. They’ve taken the next step to integrate more aesthetically pleasing visual elements to otherwise boring search engine results.

Yahoo’s Rich Ads in Search is a fresh, interactive way for advertisers to put a unique spin on online advertising, and is something that stands out more than a link in the search engine results. Make your links pop with an image or video, and try Yahoo’s new advertising product.

Mobile Marketing: A New Portal for Marketers

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Posted by admin on February 23, 2009 – 8:41 am
Filed under Marketing Tip, Uncategorized, attract clients, client attraction, market in economic crisis, marketing in bad economy, marketing trends, small business marketing

Looks as if the big bucks are going to be found in mobile marketing in the next few years. ABI Research predicts that 140 mobile users will produce subscription revenues of up to $410 million by 2013. That’s a great deal of money to produce through a fairly new marketing vehicle.

With an increase in mobile internet providers, many people are purchasing phones with internet services. This opens an entirely new portal for advertisers to market products / services via mobile messaging, mobile game and video advertising, and mobile web banner advertising.

If you choose to market through mobile devices, it’s important to do your research. Currently mobile devices are a sensitive advertising vehicle, since the ad content goes directly to your phone—a mechanism once considered extremely personal. Some people who receive these messages ignore them, feel their privacy is threatened, or consider them spam. However, these people are slowly becoming the minority in this mobile marketing craze.
Marketing via mobile devices needs to be done carefully and in a unique way in order for it to be considered effective. The art of advertising on mobile vehicles has not yet been perfected, but the future is looking bright for those going after this new opportunity.

The Path to Online Business Success

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Posted by admin on February 20, 2009 – 9:33 am
Filed under attract clients, increase online sales, marketing in bad economy, marketing trends, social networking

Are you ready to nurture your company into a successful online business? If so, check out our Facebook group,

The Path to Online Business Success.

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This group is for businesses eager to grow their company online. If you are struggling with growing your online presence, getting traffic to your website, and converting site visitors into paying customers, then this group is perfect for you. Here’s what you get when you join The Path to Online Business Success:

• Invitations to free teleseminars where you can hear expert advice—from SEO to website design.

• Industry news, case studies, and updates.

• The Weekly Seed – a tip or stat once a week to help you grow your business online.

• Instant access to a network of companies and the opportunity for discussion.

**If you have an event or a teleseminar you would like to promote on The Path to Online Business Success, feel free to contact the administrator. So what are you waiting for? Isn’t it time you grew your company online?

Grow Your Business With Social Media Marketing

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Posted by admin on February 7, 2009 – 6:58 pm
Filed under Marketing Tip, attract clients, blogging for business, grow your business, increase online sales, increase site traffic, market in economic crisis, marketing in bad economy, marketing trends, online marketing

One of the greatest challenges companies face with their online presence is lack of time and effort to market their company online. One of the most important aspects of growing a booming business is to market your company online in the most efficient way possible.

Using social media resources to promote the presence of your business online drives website traffic, reaches thousands of potential clients, and gets you involved in your industry’s online community.   

Since social media marketing is one of the most important ways to grow your business online, it’s important to set aside a minimum of three hours a week to promote your business on various social media sources. You can reach out to thousands of potential clients by simply adding three hours a week of social marketing to your schedule. Your business will thank you.

Below are important social media marketing vehicles to utilize.

Video Posting

Videos are an excellent way to allow customers to see the face behind the business. According to comScore, a global internet information provider, internet users in the U.S. watched 13.5 billion videos in October 2008, which was a 45% increase from October 2007.

Video provides a personal connection to customers and allows you to show them how certain services are done, how you work, how the company works, how your product works, and so much more.

YouTube is one of the most popular sites to post videos, since thousands of potential clients view them. Developing a video for YouTube is simple and benefits your company tremendously. You can place the YouTube video on your website or blog to further promote your company.

Blogging

Posting professional advice, information relating to your industry, company projects, and more on a blog, shows customers you’re an expert in your field and are passionate about getting the word out to the online community.

Commenting on other blogs relating to your industry, adding companies to your blog roll and vice versa, and using interactive media on your blog, all create an excellent haven of company / industry information. Using a call to action at the bottom of each blog post and linking it back to your website is an excellent way to bring in potential clients. 

Social Networking

Social media is the key to successful networking. There are many social media websites where you can post your company profile, interact with other companies, integrate yourself into the online community, and share information. Facebook, Twitter, Stumbleupon, MySpace, and discussion forums are just a few places worth checking out. Facebook, for example, allows you to create a company page with your mission statement, basic information, photos, events, video, a place to put your logo, and an area where your blog is fed directly onto the page every time you add a post. Stay active on these sites by posting comments, joining groups, joining causes, and becoming a fan of company pages.

NOTE: Social media sites are not a place to simply promote your company / product / service. They’re a place to build relationships and network with others.

Why Now Is The Time To Invest In Your Business

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Posted by admin on January 21, 2009 – 5:58 am
Filed under Copywriting, Growing Business, Marketing Tip, attract clients, grow your business, market in economic crisis, marketing in bad economy, marketing trends, small business marketing, target market

Now is a critical time for businesses to invest in their marketing.

According to a McGraw-Hill study, businesses that maintained or increased their marketing during the 1981-82 recession:

–Averaged higher sales growth during the recession and over the next three years, and by 1985, had increased sales 256% over those companies that cut marketing…

–Then in 2001, another study found that aggressive marketers increased market share 2½ times the average for all businesses in the post-recession!

Those who stepped up their marketing were the big winners during and after the recession.

The time to grow your business is now. 

The most effective way to grow your business is to invest in your online presence. If you don’t have a website, now invest in one. If your site is stale and the content is outdated, now is the time to revamp it.

Your website is the easiest and fastest way to advertise your services or product. But there’s a catch: you have 3 to 5 seconds to grab a prospective client’s attention.

One. Two. Three. And they are gone.

And with millions of websites to choose from, the competition is fierce. Want to stay ahead of the crowd, rank high on search engines, and reach millions of prospective customers? 

You must have compelling web copy.

Having a clear business message on your website is the #1 action you can take to attract ideal clients online and skyrocket your sales. 

Your marketing message must speak to your target audience. Give them what they are hungry for. Get them to take action. Communicate in a clear, concise, informative way.

Observing Customer Behavior Online with Heat Maps

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Posted by admin on January 3, 2009 – 11:16 pm
Filed under Marketing Strategy, Marketing Tip, marketing trends, online marketing, small business marketing, target market, web traffic, website navigation

In-store selling allows you to make useful observations, helping you to better understand the customer’s wants and needs and helping you to interpret ways to satisfy these needs. You’re able to answer questions immediately in person, observe if the customer seems confused and notice what the customer’s attention is focused on. In-person communication can also help you to use different selling tactics to sell the product / service based on customer objections.

Observing customers online is difficult since there’s no direct interaction with the consumer. There are now excellent online tools that allow you to collect data on where customers are looking on the website. One such tool is a heat map. A heat map is an excellent way to help you make positive changes to your marketing campaigns, selling tactics, advertisements, website element positioning, and web copy changes.

Heat maps track eye movement on a website page to show where viewers are looking the most. Knowing the key areas where consumers are focused allows you to understand where important links and information should go. “Hot spots” are color-coded areas on the webpage, showing where consumers are looking the most.

Let’s say there’s a great deal of eye movement toward a certain area of your site but not many clicks in this area. This is a hint that perhaps the link isn’t enticing enough to click or it’s not important to the user. At this point, you’d either change the phrasing of the link or switch the link with a more significant one. Heat maps can help you redesign your website and try new additions, replacements, and more.

A great website offering heat maps is Crazyegg.com. It provides heat map services for a low price. 

Maximize Your Marketing Efforts in Any Economy

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Posted by admin on December 29, 2008 – 5:55 pm
Filed under Marketing Strategy, Marketing Tip, SEO, SEO copywriter, attract clients, blogging for business, grow your business, increase site traffic, market in economic crisis, marketing trends, online advertising, online buying behavior, online marketing, press releases, small business marketing, social networking, target market, web traffic, website

How would you like to be able to keep growing your business no matter what the economy does?

Sign up for expert online copywriter Michelle Salater’s Online Business Marketing Bootcamp for Beginners, and she’ll show you everything you need to know to go where the customers are—online—and grow your business by maximizing your marketing efforts.

And do it in any economy. 

Over the course of 8 weeks, you will work one-on-one with Michelle as she shows you the same tips, tactics, and strategies she used to take her own business from flat broke to so busy she has to turn customers away…and she did this all within one year.

 

Because Michelle really wants to help you grow your business online without struggling so you can skyrocket your sales in 2009, she’s offering a $200 Early Bird Discount to those who sign up before January 4, 2008 (midnight PST). 

 

— http://www.marketingonlinebootcamp.com/

Now is A CRITICAL TIME for businesses to invest in their marketing. And the best way and most cost efficient way to do this is to market online.

A 2001 McGraw-Hill study found that aggressive recession advertisers / marketers increased their market share 2 ½ times the average for all businesses than in post-recession.

How would you like to increase your market share 2 ½ times?

If you’d like to skyrocket your online sales, increase website traffic, and save thousands of dollars by implementing online strategies on your own, NOW IS YOUR TIME to sign up for Michelle’s Online Business Marketing Bootcamp for Beginners. The course begins January 21st.

She can’t make it any easier for you than the 3-payment option she’s made available and the Early Bird Special (save $200) that ends at midnight January 4, 2009.  

Remember, this special offer won’t be available after January 4…

–http://www.marketingonlinebootcamp.com/

Marketing in Economic Crisis: Don’t Cut Back Another Second

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Posted by admin on December 26, 2008 – 5:57 pm
Filed under Marketing Strategy, Marketing Tip, attract clients, increase site traffic, market in economic crisis, marketing trends, online marketing, online sales, small business marketing

When the economy is in crisis, it’s not the time for you to sit back and coddle your money to the point of suffocation. It’s the time to invest in your business and stand out above the competition.  

While competitors cut back spending, you have a great opportunity to rise above them. The economy will eventually rebound, leaving your business at the top of its game.  

It’s important to strategically spend money during this time. This doesn’t necessarily mean you have to spend a ton. Just know what to spend it on.

Focusing on customer behavior will ensure your marketing campaigns are worth the money. These tough times are a great opportunity to come out ahead of competitors by placing your focus on customer behavior. Be careful, but don’t be frugal. 

Provide customers with something of value to sell to them. Consumers don’t ever stop buying. They may cut back but never completely stop. They become more choosy than they may have been in a booming economy, which makes focusing on the value of a product in tough times an important aspect of selling your products / services.

 

Sell benefits to your consumers, not features. The more benefits customers see from your products / services, the more likely they’ll buy from your company as opposed to a competitor who has cut back on his marketing campaign. You’ll stand out to potential clients and bring in competitors’ clients as well.

 

Investing money into marketing campaigns to rewrite web copy, revamp web design, and rework selling points can take you way beyond your competitors. While they’re cutting advertising expenses, you’re strengthening yours, increasing SEO, staying up-to-date, showing customers you have a fresh outlook.  

 

Focus on customer satisfaction and customer service. Show them you’re there when they need you and you’re worth the money they’re investing into your products / services.

For more helpful tips on marketing in economic crisis and to learn about our many marketing services, visit Michelle Salater Writing and Editorial, LLC.

Increase Site Traffic with RSS Feed

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Posted by admin on December 15, 2008 – 5:40 pm
Filed under Marketing Tip, RSS Feed, attract clients, client attraction, increase site traffic, market in economic crisis, marketing trends, online marketing, small business marketing, target market

The number of internet users has dramatically increased in recent years and is still climbing. More people are using RSS readers to provide them with new articles, blogs, website updates, and more from their favorite sites.

RSS feed stands for Really Simple Syndication, which is a file containing a brief amount of information (a headline and synopsis) and a link to the full content on the website / blog. Voluntary subscribers to the website / blog RSS feed will receive this information through their RSS readers. Some examples of RSS readers are My Yahoo, NewsGator Online, and Bloglines.com.

If a website has an RSS feed, it will alert people who have subscribed to it with links to new articles, information, and blogs, which have been posted on the site at that time. This saves people the time and aggravation of going through all the websites they enjoy to search for the newly added elements.

If you know you have a great site with useful information and excellent products / services to offer, then it’s important to recognize all the ways in which you can help increase traffic to your site and reach out to thousands of potential clients.

Bottom line: having an RSS feed on your website / blog will greatly benefit your site.

* It will bring people up-to-date on your achievements, tips, hints, industry news, and express your expertise to clients.

* Viewers who love your site will subscribe to your RSS feed and click on fresh updates from your site on their RSS reader, increasing traffic to your site.

* Newly added information will reach thousands of potential clients and increase SEO.

Increase Business in Economic Crisis and Strengthen Your Brand Name

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Posted by admin on December 3, 2008 – 8:07 pm
Filed under Business Goals, Marketing Strategy, Marketing Tip, attract clients, client attraction, increase site traffic, market in economic crisis, marketing trends, online marketing, press releases, small business marketing, target market, web traffic

During tough economic times, customers are more particular about businesses they’re buying from. Customers want to know you understand the current crisis and are there to help them with their needs. Showing clients you value their business during economic crisis expresses your dedication to customers and their satisfaction. Your company will appear as a helpful friend as opposed to a business looking for a quick buck.

Show customers your brand name symbolizes a business that cares about their families, their success, and their happiness.

·       Nurture relationships with customers. Sell them products / services with benefits that cater to their needs and be truthful about the benefits. Once customers recognize they have purchased a product / service worth their money, they’ll most likely come back. Strengthening brand loyalty is a great way to grab customers during this economic crisis and keep them when the economy rebounds.

 

·       Present customers with a mission statement on your website. When customers see a set of values on your site, they’ll be more likely to view your company as truthful and trustworthy. Customers are looking for businesses they can trust and who can satisfy their needs and the needs of their families.

 

·       Submit newsworthy press releases explaining company improvements and innovations during the economic crisis. This will show customers you dedicated to them.

Strengthening brand loyalty in tough times will gain customers now and keep them in the future. For more helpful tips on marketing in economic crisis and to learn about our many marketing services, visit Michelle Salater Writing and Editorial, LLC.