Category Archives: Marketing Tip

Influence the Market Today With Proven Online Marketing Strategies

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Posted by admin on October 5, 2009 – 7:08 am
Filed under Marketing, Marketing Tip, attract clients, online marketing

Whether you’re in retail or real estate, tourism or graphic design, you’ll want to join me for my free telecall Tuesday, October 6, 2009, because I’m going to share with you how you can tap into the new age of PR and achieve exposure and more clients.

If you’re on the fence, if you think you don’t have the time, if you don’t think you need to promote online . . . here are 5 reasons why you should join me on this free call:

1. You’ll learn proven PR integration tips and strategies that you can easily implement on your own today.

2. You’ll learn how to save thousands of marketing and promotional dollars while maximizing your online exposure.

3. You’ll get the tips you need to stand apart from the competition and gain massive online exposure across a variety of channels.

4. You’ll discover exactly how to interact with your target market online and where to interact with them.

5. You’ll learn what you can to today to get more online exposure.

Register today for “The Ultimate Strategies to Boost Your Online Presence.”

Are You Working Yourself Into A Frazzle And Not Seeing Positive Results?

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Posted by admin on August 27, 2009 – 7:59 am
Filed under Business Communication, Marketing Tip, attract clients, increase site traffic, online marketing

Attention entrepreneurs and small business owners:

“Are you working yourself into a frazzle yet still coming up short on the green stuff?”

“Would you like to get off the Frazzle-Track and onto a path of grace and ease in your business? Would you like to discover how to make your business run like the well-oiled money making machine you know it can be?”

money

How do you get there? It all starts with avoiding the deadly traps that ensnare many entrepreneurs.

These traps may be killing your business, and your lifestyle, right now. But there’s another way! Skip the traps and step into the Big Vibe prosperity that’s on the other side. That’s where the passion, money, and time to enjoy it lives.

Join Julio Blanco, business coach and owner of Envision Lifeworks on Tuesday, September 1 at 6pm (EST) for his free telecall, “The 10 Deadly Traps You’ve Got to Avoid to Leap from Frazzle-Track to Big Vibe Prosperity.”

In this FREE call, you will discover the:

1. One roadblock that’s stopping you from creating the thriving business you really want.

2. Two traps that block you from making rapid progress.

3. One killer marketing trap that’s wasting your time, money, and energy.

4. Two traps that keep you buried in your business and keep you from truly living.

5. One practice you are probably neglecting that is costing you thousands of dollars.

Why spend years in the Frazzle-Track figuring this stuff out when you can get on the path to Big Vibe prosperity right now? Sign up for this FREE call here. There’s no charge for the call. The call will be recorded, but if you don’t register, you’ll never get to hear it.

Is It Dangerous To Depend Solely On Social Media?

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Posted by admin on August 20, 2009 – 8:33 am
Filed under Marketing Tip, SEO copywriter, Twitter, online marketing, social networking

Although popular social media sites are some of the greatest tools to use to market and promote your website, they’re not the ONLY tools you should be using. The above video illustrates how Twitter, as well as Facebook, were the recent victims of a hacker. When these systems were down, Tweets and Facebook updates could not be passed through.

This event should inspire you to use other online channels to market and promote your business. Other channels include discussion forums, blogs, and email.

Were you affected by the Twitter and Facebook catastrophe?

If you enjoyed this post we’d love to hear from you in the comment section or share this post on Stumbleupon or Digg.

The Power of Twitter Unleashed

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Posted by admin on August 13, 2009 – 10:47 am
Filed under Marketing Tip, SEO copywriter, Twitter, attract clients, increase online sales, increase site traffic, online marketing, social networking

 

The above video taken from WebProNews is a fantastic illustration of just how powerful Twitter is in real-time news. In this video, Brett Tabke founder of WebmasterWorld, shares his expert insight into the world of social media and Twitter, and provides useful Twitter statistics that support the rise in social media marketing.

 
 

 

Are You Going About Social Media The Wrong Way?

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Posted by admin on August 6, 2009 – 10:59 am
Filed under Gain Brand Loyalty, Marketing Tip, SEO copywriter, attract clients, blogging for business, increase site traffic, online marketing, social networking

 

In the above video, web public relations expert Brian Solis shares his expertise on how to effectively build relationships on social media sites. You might be surprised to find out the truth behind building solid connections . . .

Are You Using Your Blog To Its Fullest Potential?

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Posted by admin on July 23, 2009 – 6:39 am
Filed under Marketing Tip, RSS Feed, SEO copywriter, attract clients, blogging, blogging for business, increase site traffic, online marketing

Blogs are an excellent online platform to provide valuable industry news and tips to your target market, but they are also an integral part of marketing and promoting your business online. Blog posts that provide value to your readers help position you as an expert in your field and a credible source for viable information.

If you want a successful blog–one with a large readership and one that brings you customers–simply posting regularly isn’t enough. You need to market and promote your business blog. Setting aside an hour or two each week to market your blog will help increase readership, position you as an expert, and grow your client base. If you’re not using your blog properly and to its full potential, you are missing out on increasing website traffic and boosting sales.

Below are 9 steps to effectively market and promote your blog:

Step 1: Attach the RSS feed widget to your blog: RSS feed stands for Really Simple Syndication, which is a file containing a brief amount of information–a headline and synopsis–and a link to the full content on the blog. Voluntary subscribers to specific blog RSS feed will receive this information through their RSS readers. Search engines can detect if your blog is high quality based on how many people subscribe to your blog’s RSS feed. In addition, search engines can detect how many people visit your blog from their RSS readers and how many times they click through to your blog.

Step 2: Import blog posts into your social media sites: With a large concentration of companies and individuals using social media sites to communicate, it’s important to import your blog into social media sites. Nearly all social media sites allow you to import your blog into your profile, including some of the most popular social media sites such as Facebook, LinkedIn, and Twitter. Importing your blog allows your target market to post comments and share posts with friends. Whenever a comment is posted on your blog from a reader via Facebook, the comment is visible on the reader’s minifeed, which can be seen by all of the reader’s friends.

Step 3: Create a blog marketing and promotion schedule: Creating a strict marketing and promotion schedule ensures you will stay organized and current with its promotion. Each week, set aside time to comment on like-minded blogs, ask other bloggers if you can be a guest blogger, or ask others to guest blog for you, and request to be on like-minded blogrolls. Don’t forget to set aside time to track your blog posts and recycle posts into articles.

Step 4: Comment on like-minded blogs: One thing many bloggers don’t realize is the importance of commenting on other blogs. Commenting on like-minded blogs is a powerful networking tool and works to increase inbound links to your own blog. Your comments should be relevant to the blog topic, add value and your expertise to what is being said in the blog, give positive feedback, peak the interest of the author and other viewers, provide links to similar pieces you may have written about the subject, and have a link to your email and website below each comment.

Step 5: Approach popular, like-minded bloggers, and ask if you could be a guest blogger: Search engines look highly upon blogs mentioned on other blogs because it illustrates that your blog provides intellectual material that ignites curiosity and discussion in the online community. Aside from other blogs, if search engines find your blog’s URL on social media sites and social bookmarking sites, these social media sites consider this a positive indicator that your blog is high quality.

Step 6: Approach popular, like-minded bloggers, and ask if they would be a guest blogger on your blog: Requesting like-minded bloggers to be guest bloggers is the perfect way to build relationships online and increase exposure. The more people you can touch and build working relationships with, the more likely you are to successfully market and promote your blog. Having guest bloggers also shows you are interested in what others have to say and are striving to find the best possible industry information available.

Step 7: Request to be on popular, like-minded bloggers’ blogrolls: After commenting on other blogs and requesting to be a guest blogger–and vice versa–it’s time to request to be on those bloggers’ blogrolls. Since you have a basis of a relationship with most of these bloggers now, you are more likely to receive a yes to be on their blogroll. Being present on other blogrolls helps increase inbound links and drive targeted traffic to your blog and website.

Step 8: Track blog posts: Tracking the popularity of specific posts helps you see what topics are of interest to your readers. Regularly tracking your blog also helps you track key phrases people use to find your blog and the amount of click-throughs you receive.

Step 9: Recycle posts into articles: Recycling past blog posts into online articles helps to increase inbound links, position you as an expert in your field, and reach thousands of potential customers. Articles are the perfect way to recycle important and valuable information and share it with thousands of individuals who have never visited your blog before.

Getting More from the Internet: Harnessing Technology to Grow Your Business.

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Posted by admin on July 10, 2009 – 3:55 pm
Filed under Business Communication, Marketing Tip, blogging for business, marketing in bad economy, online marketing, small business marketing, video marketing

For those of you in the Charleston area, you’ll want to come to this month’s Mount Pleasant Business & Professional Association meeting. Michelle Salater is  joining Christopher Cisneros, owner of Zafari, Inc., to discuss Getting More from the Internet: Harnessing Technology to Grow Your Business.

Don’t miss this exciting chance to learn about the latest in web technologies that can enhance your existing marketing efforts. You’ll learn about the importance of using website marketing techniques to drive traffic to your website:

  • Video [how it's valuable, why it makes sense]
  • Blogging
  • Social networking
  • PR [driving traffic, submitting online]

You’ll also learn about how to get your website on the first few pages of Google. Search engine optimization is a whole complex science but you can improve your website’s position by:

  • Ensuring your site is built in a way that’s friendly for the search engines
  • Making sure your content is not only meaningful and provides a strong message but is also seo-friendly

For more information or to register, please visit www.mpbpa.com/ .

Get Dressed For Work in 10 Minutes Or Less

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Posted by admin on May 11, 2009 – 11:20 am
Filed under Business Communication, Marketing Tip, attract clients, social networking, website copywriter

charleston-style-concierge-logo

Join Charleston Style Concierge owner Lee Heyward for her amazing FREE Teleseminar, “Get Dressed in 10 Minutes or Less,” on Thursday, March 14.

Taken from the Charleston Style Concierge Blog, Tips and Tricks From the Charleston Style Concierge:

Getting dressed can be quick and easy!

Do you stand in your closet staring at a sea of clothes feeling as if you have nothing to wear? Do you have the perfect outfit in mind but can’t find the quintessential piece in the depths of your closet?

We only wear 20% of the clothing we own. Creating a plan for both your wardrobe and closet will help you wear what you have more often, save time getting dressed, and help you spend LESS on your wardrobe. Join me and my special guest, Sean Johnson, an organizer extraordinaire, as we share these secrets with you in this FREE ONE-TIME ONLY TELESEMINAR.
(In a hurry, click here to reserve your spot now.)

This call is hosted by Sean Johnson, organizing expert and owner of Organized Bliss, and Lee Heyward, style expert and owner of Charleston Style Concierge.

On this call, you will learn:

•     How to wear what you already have more often.

•     What you can do to make your closet and wardrobe work for you without spending a dime.

•     How to use household items to help organize your closet.

•     How to make your wardrobe more versatile.

•     Why you always feel like you have nothing to wear.

•     How to keep unwanted pests out of your closet (and we’re not talking about the kids!).

•     Why less really is more.

For more information or to sign up for this seminar click here.

Interview with LinkedIn CEO Reid Hoffman

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Posted by admin on May 6, 2009 – 1:38 pm
Filed under Business Communication, Marketing Tip, attract clients, increase site traffic, online marketing, social networking

The above video is an interview with LinkedIn CEO Reid  Hoffman. View this video for some excellent information on LinkedIn and how it can help your company increase online exposure, rank high in search engines, and drive targeted traffic to your website.

Build Long-Lasting Relationships on LinkedIn

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Posted by admin on April 10, 2009 – 6:14 am
Filed under Marketing Tip, attract clients, increase online sales, increase site traffic, market in economic crisis, social networking

LinkedIn has become an extremely popular social media site for promoting your business. It’s an excellent online vehicle for building a massive networking system, a larger online presence, and driving higher targeted traffic to your website. LinkedIn offers a variety of features beneficial to the success of your company. This site allows you to join groups related to your industry or of interest to you personally. Also, the site allows you to build a detailed company profile, request recommendations, and join in on industry discussions. It’s also a great place to search for jobs, people in your industry, and other companies in your industry.

LinkedIn has several areas of information to fill in to create a complete profile. These areas of information include your current position, two past positions, your education, your profile summary, a profile photo, your specialties, and at least three recommendations. You can choose to add certain information while leaving other details out if you prefer. But, according to LinkedIn, “Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn.”

One of LinkedIn’s greatest features allows you to recommend someone or recommend yourself. You can recommend excellent service providers you’ve used, a colleague, or someone you went to school with. You can also ask colleagues, clients, managers, and employees to endorse your work. According to LinkedIn, “users with recommendations are three times as likely to get inquiries through LinkedIn searches. Ask your colleagues to speak up for you and get endorsed.”

LinkedIn is the perfect site to join since it’s one of the most elaborate and connected networks on the internet today. Integrated social networks, such as LinkedIn, are so intricate and virtually all connected, that by participating in one, you are bound to get a heavy traffic flow to your business site.

What makes LinkedIn so complex? LinkedIn has different circles of personal connections such as “circle one,” with your very personal contacts and “circle two” with the contacts of your personal contacts. If you only had one contact, you could virtually have 130 contacts in your second circle just from that one person.

It’s important to always remember to stay active on networking sites, such as LinkedIn, and constantly build your network.