Category Archives: increase site traffic

How To Write The Perfect Blog Post

6
Posted by admin on September 8, 2009 – 6:54 am
Filed under blogging for business, grow your business, increase site traffic, online marketing

Are you often at a loss on what to blog about? If so, you’re not alone.

Doug Power FightOne way to remedy this is to pick a topic and write about it in list form. How To’s, Top 10, Best of, Common Mistakes, Do’s, and Don’ts. Once you have your list made, include real-world examples that tell the rest of the story.

For example, if your blog is about travel, you could write a post about “The World’s Top 10 Most Bizarre Places to Stay While on Vacation.” Briefly discuss each of the 10 accommodations and locations in two to three sentences, and post a picture or video of the hotel, lodge, or camp below each description. Voilá—you have a topic.

A perfect example of a blogger who took advantage of writing a “Top 5” list is Doug Stewart, blogger for Power To Fight the Big Boys. Doug’s post, titled “5 Ways to Promote your Small Business Online Today. I dare you to . . .,” provides readers with real-world examples of how specific companies used effective marketing tools to promote their businesses.

Do yourself a favor and check out Doug’s post, “5 Ways to Promote your Small Business Online Today. I dare you to...”

Google Knol: Share Your Brilliance with the World

6
Posted by admin on September 3, 2009 – 8:48 am
Filed under Business Communication, Google Knol, Marketing Strategy, attract clients, increase site traffic, online marketing, social networking

Google Knol: a unit of knowledge

How can you benefit from creating a Knol?

  • You can easily connect and build relationships with others in your industry.
  • You have the ability to position yourself as an expert in your field.
  • You can increase search engine rankings by providing valuable content in your Knol. The more valuable and popular your content is, the higher you will rank in search engine results pages.
  • You’ll feel great knowing you made someone just a bit smarter!

Did you benefit from this video? Share it on Digg or Stumbleupon.

Are You Working Yourself Into A Frazzle And Not Seeing Positive Results?

1
Posted by admin on August 27, 2009 – 7:59 am
Filed under Business Communication, Marketing Tip, attract clients, increase site traffic, online marketing

Attention entrepreneurs and small business owners:

“Are you working yourself into a frazzle yet still coming up short on the green stuff?”

“Would you like to get off the Frazzle-Track and onto a path of grace and ease in your business? Would you like to discover how to make your business run like the well-oiled money making machine you know it can be?”

money

How do you get there? It all starts with avoiding the deadly traps that ensnare many entrepreneurs.

These traps may be killing your business, and your lifestyle, right now. But there’s another way! Skip the traps and step into the Big Vibe prosperity that’s on the other side. That’s where the passion, money, and time to enjoy it lives.

Join Julio Blanco, business coach and owner of Envision Lifeworks on Tuesday, September 1 at 6pm (EST) for his free telecall, “The 10 Deadly Traps You’ve Got to Avoid to Leap from Frazzle-Track to Big Vibe Prosperity.”

In this FREE call, you will discover the:

1. One roadblock that’s stopping you from creating the thriving business you really want.

2. Two traps that block you from making rapid progress.

3. One killer marketing trap that’s wasting your time, money, and energy.

4. Two traps that keep you buried in your business and keep you from truly living.

5. One practice you are probably neglecting that is costing you thousands of dollars.

Why spend years in the Frazzle-Track figuring this stuff out when you can get on the path to Big Vibe prosperity right now? Sign up for this FREE call here. There’s no charge for the call. The call will be recorded, but if you don’t register, you’ll never get to hear it.

The Power of Twitter Unleashed

0
Posted by admin on August 13, 2009 – 10:47 am
Filed under Marketing Tip, SEO copywriter, Twitter, attract clients, increase online sales, increase site traffic, online marketing, social networking

 

The above video taken from WebProNews is a fantastic illustration of just how powerful Twitter is in real-time news. In this video, Brett Tabke founder of WebmasterWorld, shares his expert insight into the world of social media and Twitter, and provides useful Twitter statistics that support the rise in social media marketing.

 
 

 

The Baby Steps to Marketing Your Business Online

0
Posted by admin on August 11, 2009 – 9:09 am
Filed under Marketing Strategy, SEO copywriter, attract clients, blogging for business, increase online sales, increase site traffic, online marketing, social networking

second sumer sg

You know you need to change the way you market your business online, but where on earth do you start? Don’t try to take on the Internet as a whole. The key is to take baby steps.

Begin by analyzing how your company is currently marketing. If you’re using print and word of mouth as your main means for marketing your company, it’s time to consider the web as a primary marketing tool. Marketing online is one of the greatest ways to attract thousands of potential customers, increase brand exposure, and interact immediately with your target market. And it can be less expensive than print.

So, where do you begin?

After reviewing your company budget, you may find you’re not ready to give your website a complete facelift just yet. If so, Sūmèr’s Life after Launch services are the perfect fit for you. Life after Launch is primarily for those looking to increase online exposure, ramp up online marketing campaigns, and boost brand presence on the web—without spending a ton of money.

Whether you’re using Life after Launch services for blog marketing, social media networking, or social media marketing, you’ll see immediate results thanks to excellent online analytic tools and Sūmèr’s highly experienced online marketing gurus. These analytic tools show you direct results from our online marketing efforts, allowing you to track your progress. Also, you can track the percentage of increased website visitors and determine the exact websites visitors come from.

For example, if you use Life after Launch services to ramp up your exposure on Facebook, you can see how many people visit your business website from inbound links on Facebook. We make this possible through our analytic tools and provide you with a comprehensive breakdown of important analytics.

Once your social media marketing efforts rise, you can use Life after Launch services to maintain your accounts and keep a steady flow of visitors coming to your website from social media sites.

What’s the next step after implementing Life after Launch services?

After increasing your website traffic dramatically with Sūmèr’s Life after Launch services, consider hiring a professional web copywriter to rewrite and optimize your web copy for search engine purposes. The right web content writer can write result-driven and optimized web copy that speaks clearly and effectively to your target market, while projecting an accurate brand image and company message.

Remember, you don’t have to spend a ton of money to get amazing marketing results on the web. Begin with social media marketing and work your way up to having your web copy rewritten and optimized. A steady increase in online marketing efforts over the course of several months will have amazing results and sky-rocket your sales and company exposure online.

Are You Going About Social Media The Wrong Way?

1
Posted by admin on August 6, 2009 – 10:59 am
Filed under Gain Brand Loyalty, Marketing Tip, SEO copywriter, attract clients, blogging for business, increase site traffic, online marketing, social networking

 

In the above video, web public relations expert Brian Solis shares his expertise on how to effectively build relationships on social media sites. You might be surprised to find out the truth behind building solid connections . . .

Are You Using Your Blog To Its Fullest Potential?

1
Posted by admin on July 23, 2009 – 6:39 am
Filed under Marketing Tip, RSS Feed, SEO copywriter, attract clients, blogging, blogging for business, increase site traffic, online marketing

Blogs are an excellent online platform to provide valuable industry news and tips to your target market, but they are also an integral part of marketing and promoting your business online. Blog posts that provide value to your readers help position you as an expert in your field and a credible source for viable information.

If you want a successful blog–one with a large readership and one that brings you customers–simply posting regularly isn’t enough. You need to market and promote your business blog. Setting aside an hour or two each week to market your blog will help increase readership, position you as an expert, and grow your client base. If you’re not using your blog properly and to its full potential, you are missing out on increasing website traffic and boosting sales.

Below are 9 steps to effectively market and promote your blog:

Step 1: Attach the RSS feed widget to your blog: RSS feed stands for Really Simple Syndication, which is a file containing a brief amount of information–a headline and synopsis–and a link to the full content on the blog. Voluntary subscribers to specific blog RSS feed will receive this information through their RSS readers. Search engines can detect if your blog is high quality based on how many people subscribe to your blog’s RSS feed. In addition, search engines can detect how many people visit your blog from their RSS readers and how many times they click through to your blog.

Step 2: Import blog posts into your social media sites: With a large concentration of companies and individuals using social media sites to communicate, it’s important to import your blog into social media sites. Nearly all social media sites allow you to import your blog into your profile, including some of the most popular social media sites such as Facebook, LinkedIn, and Twitter. Importing your blog allows your target market to post comments and share posts with friends. Whenever a comment is posted on your blog from a reader via Facebook, the comment is visible on the reader’s minifeed, which can be seen by all of the reader’s friends.

Step 3: Create a blog marketing and promotion schedule: Creating a strict marketing and promotion schedule ensures you will stay organized and current with its promotion. Each week, set aside time to comment on like-minded blogs, ask other bloggers if you can be a guest blogger, or ask others to guest blog for you, and request to be on like-minded blogrolls. Don’t forget to set aside time to track your blog posts and recycle posts into articles.

Step 4: Comment on like-minded blogs: One thing many bloggers don’t realize is the importance of commenting on other blogs. Commenting on like-minded blogs is a powerful networking tool and works to increase inbound links to your own blog. Your comments should be relevant to the blog topic, add value and your expertise to what is being said in the blog, give positive feedback, peak the interest of the author and other viewers, provide links to similar pieces you may have written about the subject, and have a link to your email and website below each comment.

Step 5: Approach popular, like-minded bloggers, and ask if you could be a guest blogger: Search engines look highly upon blogs mentioned on other blogs because it illustrates that your blog provides intellectual material that ignites curiosity and discussion in the online community. Aside from other blogs, if search engines find your blog’s URL on social media sites and social bookmarking sites, these social media sites consider this a positive indicator that your blog is high quality.

Step 6: Approach popular, like-minded bloggers, and ask if they would be a guest blogger on your blog: Requesting like-minded bloggers to be guest bloggers is the perfect way to build relationships online and increase exposure. The more people you can touch and build working relationships with, the more likely you are to successfully market and promote your blog. Having guest bloggers also shows you are interested in what others have to say and are striving to find the best possible industry information available.

Step 7: Request to be on popular, like-minded bloggers’ blogrolls: After commenting on other blogs and requesting to be a guest blogger–and vice versa–it’s time to request to be on those bloggers’ blogrolls. Since you have a basis of a relationship with most of these bloggers now, you are more likely to receive a yes to be on their blogroll. Being present on other blogrolls helps increase inbound links and drive targeted traffic to your blog and website.

Step 8: Track blog posts: Tracking the popularity of specific posts helps you see what topics are of interest to your readers. Regularly tracking your blog also helps you track key phrases people use to find your blog and the amount of click-throughs you receive.

Step 9: Recycle posts into articles: Recycling past blog posts into online articles helps to increase inbound links, position you as an expert in your field, and reach thousands of potential customers. Articles are the perfect way to recycle important and valuable information and share it with thousands of individuals who have never visited your blog before.

Three Ways to Market Your Business Transparently

0
Posted by admin on July 16, 2009 – 10:02 am
Filed under Business Communication, Marketing Strategy, SEO copywriter, attract clients, increase online sales, increase site traffic, online marketing

Building a successful business online requires effectively reaching potential clients through strategic and authentic marketing practices. And companies that utilize transparent practices are more successful than companies that shy away from expressing their brand personality and business practices.

Transparent practices are crucial if you want to build trust between potential clients and your brand. If you hide your brand personality, if your message is inflated or muddled in industry jargon, or if the message is too focused on the company, it will be difficult to reach a large range of potential clients and strategic partners.

The key is to get real. Take some time and evaluate your business mission and what your company stands for. Take a look at where you aren’t being as authentic as you could be, then rework your message to reflect the personality and the message you want to communicate.

Here are three result-driven ways to authentically market your business:

Share your brand story and your company’s personality on your website. Don’t make your potential customers feel out of the loop or intimidated when they visit your website. A website that lacks a clear, authentic message and unique company personality will weaken the connection between the visitor and your brand image. A site with a transparent About Us page is a powerful tool that facilitates a strong connection. Not only do potential clients like to see whom they’re doing business with, they also like to see an authentic brand story and the personality of the company.

Become transparent on social media sites. Social media sites are the perfect places to reach a high concentration of potential customers and strategic partners and to integrate your company into the online community. They are an informal way to market your business and places where you can truly let your personality and brand image shine through in a fun and interactive way.Offering behind-the-scenes information, sneak peeks, photos, videos, and recent news about your business on these social media sites provides potential customers with a clear understanding of your brand image and your practices. It also gives prospects a sense of the personalities behind the business.

Share yourself and your company at networking events. A networking event is the perfect place to meet referral partners, strategic partners, and potential clients. Your goal at a networking event is to be remembered–in a positive way—by a handful of people with whom you speak. Don’t be afraid to let your personality shine through when discussing business. This transparency is the key to showing others that your business practices and brand image are authentic. Allow potential customers and strategic partners to build a strong connection between you as a person and your brand name. When you are remembered, your business will be remembered.

Hulu Hits a Home Run in the Online Video Community

0
Posted by admin on May 17, 2009 – 8:13 pm
Filed under SEO copywriter, increase online sales, increase site traffic, marketing trends, online advertising, video marketing

YouTube can easily be considered King of the online-video scene. No force has dethroned YouTube from its number one online-video platform—but it looks as though there may be a challenger. Hulu.

According to comScore, in March 2009, Google sites ranked as the top U.S.-video platform with 5.9 billion videos viewed. YouTube accounted for 99% of views on this video platform.

Rising quickly and steadily, Hulu has reached the number three spot on top online-video properties among U.S. internet users and is beginning to take a step into the international realm of online-video.

According to WebProNews, the UK is already beginning to provide full television episodes to viewers, and Bollywood is in negotiations with Hulu, as well.

According to eMarketer.com, comScore reported that Hulu’s total video streams grew 14.3% in March, and the number of unique viewers was up 19.7% in the same period. Although Hulu hasn’t yet reached YouTube’s video-guru status, it’s definitely on the rise and is something YouTube needs to consider as a major competitor. With video spending expected to rise past the $1 billion line by 2011, according to eMarketer.com, competition between the two video platforms could get fierce.

According to eMarketer.com, MAGNA Global stated that approximately $530 million was spent on online videos last year and this number is expected to rise 32%.  

Since there is a significant growth in professional video production, many advertisers are taking the online-video route for their marketing campaigns’, and it’s only a matter of time before online-video properties are advertisers’ main vehicle for advertising.

Ever Dream You Could Have Your Own Talk Show?

0
Posted by admin on May 15, 2009 – 4:53 am
Filed under Audio Marketing, Business Communication, RSS Feed, attract clients, blogging for business, increase site traffic, marketing trends, target market

If you’re looking to interact with prospects in a unique and effective way, BlogTalkRadio is an excellent platform to look into. Not only is it free, but it’s also a fantastic way to increase online presence, gain brand recognition and credibility, and increase inbound links. With BlogTalkRadio, internet users can listen to a variety of channels, choose the category they’re interested in, and participate in a deeper, interactive experience.

Attracting your specific target market with BlogTalkRadio is simple. Choose from a wide variety of categories that best fit the description of your blog: dream, golf, culture, comedy, film, marketing, pets, spirituality, travel, and so much more. BlogTalkRadio is an excellent tool to use if you want to weed out those who are not in your target market—only the ones who are interested will click on your category.

So, what are the features and benefits of BlogTalkRadio for listeners?

• RSS feed, iTunes, and other feed readers, allow listeners to subscribe to shows and join in weekly for the next dish of news.

• No software download is required for using BlogTalkRadio—just a feed reader.

• No money is required to subscribe or listen to talk shows—they’re free!

• Listeners with questions have the opportunity to interact with the host and better understand the talk show content.    

What are the features and benefits of BlogTalkRadio for businesses?

• BlogTalkRadio is a revolutionary, online social networking tool that enables businesses that blog the opportunity to directly connect with their target audience. All a host needs is a phone and a computer.

• BlogTalkRadio offers hosts the opportunity to create live, call-in talk shows, which anyone can listen to. Once the show goes live, it will automatically be saved and can be used as a podcast in the future.

• BlogTalkRadio allows businesses to measure how many people are listening and downloading their talk shows.

• BlogTalkRadio provides hosts the opportunity to customize their personal profile by including a blog link, a link to their website, a video, or any other widget.

• BlogTalkRadio requires no software to be downloaded. All viewers and hosts need is a computer and phone.

• BlogTalkRadio offers hosts the opportunity for hosts and listeners to interact during and after the show. Listeners’ questions can be answered, and businesses can build credibility and online exposure.