Category Archives: headlines

Michelle Salater Spotlighted in the Charleston Regional Business Journal’s Forty Under 40

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Posted by admin on May 1, 2009 – 7:37 am
Filed under Michelle Salater, headlines

forty-under-forty

Voted one of Charleston’s top forty most outstanding community and business leaders, owner and president of Sūmér, LLC, Michelle Salater, is featured in the April 27 issue of the Charleston Regional Business Journal. Michelle has recently changed her company name from Michelle Salater Writing and Editorial, LLC, to Sūmér, LLC. We would like to thank the Charleston Regional Business Journal for being the first publication to publish our new company name!

In honor of the forty fantastic professionals with a commitment to their community, the Charleston Regional Business Journal is hosting a sunset picnic at Alhambra Hall in Mount Pleasant, SC. Come honor Michelle and thirty-nine other spectacular professionals—under the age of forty—at this delightful event, which will take place on Tuesday, May 19, from 5:30pm – 8:30pm. Visit www.charlestonbusiness.com to buy tickets today, or call Kim McManus at 843-849-3116.

View Michelle’s Fort Under 40 profile from the Charleston Regional Business Journal:

“Age: 32

President and owner, Sūmér, LLC

• Chief visionary and chief saleswoman for a company that specializes in writing Web copy, optimized copywriting and life after Web site launch. www.WrittenBySumer.com

• The company name, Sūmér, comes from the Sumerian civilization and was chosen because it symbolizes innovation and the Old World simultaneously. Writing (cuneiform script) and systematic record-keeping were also two innovations attributed to the Sumerians.

Professional goal: To help heal the world, and capitalism, by being a conscious entrepreneur. Salater’s dream is for her company to work with countries devastated by conflict, famine or natural disasters and help rebuild communities through marketing copy that drives tourism and business back into the local economy. Salater wants to empower local communities to do for themselves and take pride in their past, present and future.

Best career advice you’ve ever been given: “Chase the dream, not the money.”

Favorite music artist or musical genre: Wayne Newton.

Favorite restaurant: Charleston Cafe in Mount Pleasant. I live for their four-cheese omelets and grits.”

Charleston Style Concierge Rocks the News

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Posted by admin on April 24, 2009 – 8:18 am
Filed under headlines, market in economic crisis, social networking, website copywriter

We’re excited to announce that our cleint Charleston Style Concierge has been receiving a lot of press for being Charleston’s leading style expert. In this video, Charleston Style Concierge owner and style expert Lee Heyward shares her effective style tips for dressing for success.

How to Write Successful Headlines

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Posted by admin on October 19, 2008 – 9:41 pm
Filed under Business Communication, Copywriting, Marketing Tip, attract clients, client attraction, headlines, increase site traffic, online marketing, small business marketing

Writing successful headlines for your business marketing materials is extremely important. The right headline will get the attention of potential clients and help increase site traffic.

There’s a certain formula for writing headlines. Magazine and newspaper headlines are usually witty, creative, fun, and clever. Headlines for ebooks, sales letters, press releases, online articles, and blogs need to be more direct. They need to be rich in keywords to increase SEO and site traffic and usually lack some of that witty repartee found in magazine headlines.

Choosing the best keywords for your title is crucial in grabbing the attention of viewers and ranking high in search engines. Once you understand the components of a well-crafted and result-driven headline, you’ll keep viewers interested in reading further.

Here are some templates for creating headlines:

·       How to…

·       Discover…

·       Have You…

·       5 Ways…

·       Three Tips…

·       Does Your Website…

·       How to Do…

·       Is Your…

·       Free…

·       Save…

·       The Truth About / Behind…

·       Make More…

There are many other combinations you can use to create effective headlines, but these are some of the most popular and effective.

Use a phrase about the topic of your blog. Place a colon after it, and then explain the importance of the topic. For example, “Website Effectiveness: Discover Your Return on Investment,” or “Web Design: Do You Need an Update Now?”

To learn about our many result-driven writing services and get more tips on writing effective web copy, visit Michelle Salater Writing & Editorial, LLC.

What’s In a Name?

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Posted by admin on April 3, 2008 – 2:09 pm
Filed under Copy, Marketing, headlines

Titles are a pain in my butt. Always have been. I remember back in high school when I was the newspaper editor how I used to go nuts (hair pulling ,high drama nuts) over creating the perfect headline. Sadly, in my adult life, things haven’t changed much. So, you can imagine the suffering I went through trying to name this blog. I wrote down every possible idea. Nothing clicked.

When a good friend of mine suggested Dinosaurs and Pudding as a weblog title, I thought, that’s the stupidest thing I’ve ever heard. It would be fitting for a band, not a blog about marketing and copywriting. Yet, I kept coming back to it. What was it about Dinosaurs and Pudding that struck a cord with me?

Possibly because it is different. Unique. Heck, I’d click on it just to see what it was all about. Wouldn’t you?

Why did I pick Copy Doodle instead? The “professional” side of me opted for something a bit more, well, professional. While it may not be as fun as Dinosaurs and Pudding, it has a spunky ring to it. And I like it.

Welcome to the Copy Doodle weblog–a space created to doodle about marketing and copywriting and the joys and the pains of operating a small to midsized business.