Category Archives: grow your business

Why Now Is The Time To Invest In Your Business

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Posted by admin on January 21, 2009 – 5:58 am
Filed under Copywriting, Growing Business, Marketing Tip, attract clients, grow your business, market in economic crisis, marketing in bad economy, marketing trends, small business marketing, target market

Now is a critical time for businesses to invest in their marketing.

According to a McGraw-Hill study, businesses that maintained or increased their marketing during the 1981-82 recession:

–Averaged higher sales growth during the recession and over the next three years, and by 1985, had increased sales 256% over those companies that cut marketing…

–Then in 2001, another study found that aggressive marketers increased market share 2½ times the average for all businesses in the post-recession!

Those who stepped up their marketing were the big winners during and after the recession.

The time to grow your business is now. 

The most effective way to grow your business is to invest in your online presence. If you don’t have a website, now invest in one. If your site is stale and the content is outdated, now is the time to revamp it.

Your website is the easiest and fastest way to advertise your services or product. But there’s a catch: you have 3 to 5 seconds to grab a prospective client’s attention.

One. Two. Three. And they are gone.

And with millions of websites to choose from, the competition is fierce. Want to stay ahead of the crowd, rank high on search engines, and reach millions of prospective customers? 

You must have compelling web copy.

Having a clear business message on your website is the #1 action you can take to attract ideal clients online and skyrocket your sales. 

Your marketing message must speak to your target audience. Give them what they are hungry for. Get them to take action. Communicate in a clear, concise, informative way.

Get More Clients in Tough Economy

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Posted by admin on January 20, 2009 – 4:43 am
Filed under SEO copywriter, attract clients, grow your business, market in economic crisis, online marketing, online sales

Step 4 and 5 in attracting clients is to write your marketing copy and edit it. (Click here to read step 1 through 3)

Now that you have the necessary information in front of you, it’s time to sit down and write your marketing copy.

As you write, keep in mind that you must focus on your target audience and speak your target market’s language. You must grab their attention, spark interest as quickly as possible– this is where the benefits come in handy. The content must speak to how your services will benefit your clients’ wants and desires. You must be clear on what it is that you offer and how you will solve the customers’ problems.

The copy must also be engaging and positive. Remember, if you aren’t excited about your business, potential clients will move on to another site. By using descriptive text and compelling words to convey necessary information, you can easily create desire. But, remember, the message must be clear. You don’t want people to have to decipher what it is you do. Your objective is to draw them in deeper, persuade them to take action, so stay away from using industry jargon that might confuse or turn off a potential client.
 
Step 5: Have Your Copy Critiqued

After you have a completed marketing piece—whether it’s your homepage web copy or a sales letter, it’s important to let it sit for a day or two. Step away from it, and then come back to it with a fresh perspective. Review it again, make necessary changes, and then send it out for critique.

Ask friends and colleagues to read your marketing copy. Ask them to see where you can improve your message, if you are conveying a positive message, and ask them to check for grammatical mistakes. It’s important to ask people who are supportive and those who can offer constructive feedback. Take it a step further, and ask a current client to review it for you. I’ve done this before, and the feedback I’ve received from current clients has been immensely helpful.

Understand What Makes You Unique

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Posted by admin on January 14, 2009 – 6:04 am
Filed under SEO copywriter, attract clients, client attraction, grow your business, increase site traffic, market in economic crisis, online sales, small business marketing

Step 3 in atracting all the clients you want is…Understaing What Makes Your Company Unique. (Click here to read step 1 and step 2)

With so many companies offering similar services or products as you do, how do you stand out from the crowd? Once you identify your target market and know the benefit your company brings to them, then you need to show why potential clients should buy from you.

In order to do this, you need a Unique Selling Proposition (USP), a short statement explaining how your company or product differs from those of your competitors. Your USP informs prospective and current clients why your product or service is the best option.

Many businesses fail to establish a USP, just as they fail to pinpoint their target market. You must communicate a specific, compelling reason for customers to buy from you. Show them ways your company is different. Do you do something that goes over and beyond what your competitors do? Do you do things differently? Now, sit down and make a list of what makes your company unique.

While you’re making your list, brainstorm ways you can add more value to the product or service. For example, if you are a web designer, perhaps you could offer a free, 30-minute follow-up call to answer any questions customers have or to help brainstorm ways they can draw more site traffic. Offer this a month after the completion of the project. If you own a real estate firm, perhaps you could drive your clients around in a comfortable vehicle and offer snacks and drinks along the way.

Don’t forget to research the competition. Unless you know what else is out there, you cannot properly evaluate or showcase a USP.

Study the competition’s website and marketing materials, noting each company’s history and mission, product features and benefits, and target market. Why do customers buy from them and what does the market want that they do not or cannot provide? Note gaps in their product or service offerings. If you have difficulty clarifying benefits, list the features and why a prospect requires or desires them. Those reasons are benefits.

Attract All the Clients You Want: Step 2

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Posted by admin on January 12, 2009 – 8:06 pm
Filed under Copywriting, client attraction, grow your business, increase site traffic, market in economic crisis, online sales, small business marketing, update webcopy

Your marketing copy has the power to bring you new customers and retain current ones. It connects you with your clients. Entices them to buy. Drives them to call you. Copy makes or breaks the sale.

Now is the time to revamp your marketing materials. It’s a must if you want to survive the economic crunch.

Step #1 was to reach your target market (if you haven’t read it, please click here)

Step 2: List the Features and the Benefits

Once you have clearly defined your target market, it’s important to identify how your product or service will benefit this group. And how you do this is to create a detailed list of features and benefits.

Your ideal customer want to know what’s in it for THEM. They don’t care about your process; they don’t care how long you’ve been doing what you’re doing. They care about how your service or product will make their lives better. Again, they want to know what’s in it for them.

Many companies make the mistake of telling the customer that they need a particular software or they need a spa package. This isn’t going to sell your software or your spa packages. People don’t buy based on what they need. They buy something because they want to. They buy based on emotion, then logically justify why they bought it. And the bottom line is people really need very little. They need the basics—food, shelter, water, love, oxygen. So if you are selling your book based on the idea that your target audience needs to buy your book—well, let’s face it, no one is going to die because they didn’t buy the book.

If you want people to purchase from you, then you need to give them what they want. How you do this is to entice them with the benefits. The benefits are the results they will get when they hire you as a coach or when they purchase your bath product. Will it save them more money or time, cost them less, or reduce their stress? 

Take out a sheet of paper for each service or product you sell. Make a list of the features of the product or service, and on the opposite side of the paper, list the benefits. I suggest creating bulleted lists and posting them in front of your computer when you begin writing your marketing copy. This will help you focus when creating a compelling marketing message.

5 Steps to Attract All the Clients You Want

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Posted by admin on January 10, 2009 – 8:01 pm
Filed under Marketing Strategy, SEO copywriter, attract clients, client attraction, grow your business, increase site traffic, market in economic crisis, online marketing, target market, web copy
  • Have you considered reworking your marketing message to better reach and speak to your target audience?
  • When was the last time you updated your website copy?
  • Revised your services brochure?
  • Revisited the email sales letters you regularly send?

If the answer is “It’s been a while” or “I don’t know,” then it’s time to give your marketing copy a makeover.

With the economic downturn, it’s important—now more than ever—to take a look at how you can improve your marketing message.

Why?

Your marketing copy has the power to bring you new customers and retain current ones. It connects you with your clients. Entices them to buy. Drives them to call you. Copy makes or breaks the sale.

Many companies are unaware their marketing message is driving customers away—both new and repeat business. If your current website copy or marketing materials aren’t bringing you the profits or the clients you want, the good news is that a change in your copy can drastically increase sales.

Step 1: Know Your Target Market

Before you write a word of marketing copy, you need to understand who will be buying from you. Knowing and understanding your target market is crucial for any company—from the one-person shop to the large corporation. Why? It’s simple. You can’t market effectively if you don’t know whom you are speaking to.

The key is to narrow down your target and get as specific as you can. There’s a big difference between the following:
a) My target audience is new mothers who want a career change; and
b) My target audience is new mothers in their late 30s who are interested in leaving their corporate jobs and starting their own businesses. They are married, most have master-level degrees, enjoy an active lifestyle, and are members of a gym.

Take this a step further and make a list of where your target market likes to shop and dine, what they do to relax, where they go for their information, what magazines they read on a regular basis. The more specific you get, the easier it will be to write marketing copy that will speak to and attract your target market. 

Stay tuned for Step #2 in the next blog post. If you can’t wait, check out www.webcopywritingqueen.com

Targeted Traffic: How to Bring the Right Prospects to Your Website

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Posted by admin on January 6, 2009 – 7:56 pm
Filed under Growing Business, SEO, SEO copywriter, attract clients, blogging for business, client attraction, grow your business, increase site traffic, market in economic crisis, online marketing, target market, web traffic

Reaching your target market online ensures a steady flow of clients from different online sources. Making your business visible in numerous areas on the web increases the number of potential clients who will look at your site. This can eventually increase sales, skyrocket site traffic, and boost your conversion rates.  

Here are some ways to bring in targeted traffic to your website:

·       Posting online articles on directories, forums, and social bookmarking sites is a great way to present your business to your specific targeted market. These sites have categories where articles can be posted, allowing viewers to immediately click on categories related to their specific interests. For example, if you offer skin care services and write an article on revolutionized products, you would place it under its associated category and viewers interested in this category would be viewing your article. Right there, you’ve reached your target market.

·       Research the richest keywords for your website. For example, if you own a high-end day spa, it’s important to anticipate the most popular words your target market is using on search engines. This will allow you to increase your SEO (search engine optimization) and reach out to clients with a specific interest in your company and its offerings.

·       Comment on blogs and forums that relate to your industry. These comments can be chock-full of tips and information about your industry, while expressing your opinion in the blog or forum conversation. Know what kinds of blogs and forums would interest your target market and make frequent appearances on them to show you are interested in comments, news, and updates related to your area of work.

Maximize Your Marketing Efforts in Any Economy

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Posted by admin on December 29, 2008 – 5:55 pm
Filed under Marketing Strategy, Marketing Tip, SEO, SEO copywriter, attract clients, blogging for business, grow your business, increase site traffic, market in economic crisis, marketing trends, online advertising, online buying behavior, online marketing, press releases, small business marketing, social networking, target market, web traffic, website

How would you like to be able to keep growing your business no matter what the economy does?

Sign up for expert online copywriter Michelle Salater’s Online Business Marketing Bootcamp for Beginners, and she’ll show you everything you need to know to go where the customers are—online—and grow your business by maximizing your marketing efforts.

And do it in any economy. 

Over the course of 8 weeks, you will work one-on-one with Michelle as she shows you the same tips, tactics, and strategies she used to take her own business from flat broke to so busy she has to turn customers away…and she did this all within one year.

 

Because Michelle really wants to help you grow your business online without struggling so you can skyrocket your sales in 2009, she’s offering a $200 Early Bird Discount to those who sign up before January 4, 2008 (midnight PST). 

 

— http://www.marketingonlinebootcamp.com/

Now is A CRITICAL TIME for businesses to invest in their marketing. And the best way and most cost efficient way to do this is to market online.

A 2001 McGraw-Hill study found that aggressive recession advertisers / marketers increased their market share 2 ½ times the average for all businesses than in post-recession.

How would you like to increase your market share 2 ½ times?

If you’d like to skyrocket your online sales, increase website traffic, and save thousands of dollars by implementing online strategies on your own, NOW IS YOUR TIME to sign up for Michelle’s Online Business Marketing Bootcamp for Beginners. The course begins January 21st.

She can’t make it any easier for you than the 3-payment option she’s made available and the Early Bird Special (save $200) that ends at midnight January 4, 2009.  

Remember, this special offer won’t be available after January 4…

–http://www.marketingonlinebootcamp.com/

Attract the Business You Desire: The Spiritual Art of Business Success

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Posted by admin on December 8, 2008 – 3:05 pm
Filed under Business Goals, Growing Business, attract clients, grow your business

Bountiful Business –

The Spiritual Art of Business Success

 

                                             * * *

Join Julio Blanco and Andrea Costantine for a F*REE Tele-Seminar, Thursday, December 11, 2008 at 6 p.m. EST, where they will divulge the success habits that you must acquire if you want to create a more successful business, work less, and have more ABUNDANCE in your life and business!

 

You will learn about the PROVEN principles and AMAZING techniques that will propel you into ATTRACTING exactly the business you desire.

 

You will not want to miss this opportunity to hear not one, but TWO incredible coaches combine their insight and expertise to bring you a powerful and value-filled F*REE tele-seminar on the habits you need to develop right now to increase your income while WORKING LESS!

 

Click here to register: http://www.courageousliving.org/bounitfulbusiness.html