Category Archives: ezines

The Secret to Strategically Placing Online Articles

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Posted by admin on April 22, 2009 – 12:46 pm
Filed under Marketing Strategy, SEO copywriter, article marketing, attract clients, ezines, ghostwriting, grow your business, increase online sales, online articles

The top 5 online article platforms:
1) Article directories

2) Other blogs

3) Publishing sites

4) Social media sites

5) Bookmarking sites 

Once you have an article completed, submit it to a reputable article directory. One great thing about these directories is that your article has the ability to be read by thousands. Usually directories allow people to reprint your article, providing they give you the credit and they help with inbound links.

Most directories have a bio box, which allows you to include your web address and a brief bio about your company or a call to action. A specific call to action with your website link is the most effective way to get the reader to visit your site. As with asking for inbound links, you need to use caution when choosing an online directory.

There are general directories, which allow you to categorize your article topic and add your article keywords. There are also niche directories. Some reputable directories are ezinearticles.com, GoArticles, Article Dashboard, and Buzzle.

Two other article marketing platforms, which go hand in hand, are someone else’s blog or a publishing site.

When approaching popular bloggers and online publications to feature your article on their site, it’s important to strategically craft your pitch. Tell the blogger or online publication editor why your article would be beneficial to readers and, therefore, improve the readership on his / her blog or publication. Provide several article options and illustrate the benefit readers will receive if the blogger or publication were to use your article on his / her site.

The fourth and fifth article marketing platforms go hand in hand, as well. Posting your article on social media sites and bookmarking sites are both excellent ways to increase SEO and online exposure.

Social media websites are an important online vehicle for increasing SEO. There are many social media websites where you can post your article and link it to your company profile. Facebook, Twitter, Stumbleupon, MySpace, and discussion forums are just a few places worth checking out. Facebook for example, allows you to create a company page with your mission statement, basic information, photos, events, video, a place to put your logo, and an area where your blog is fed directly onto the page every time you add a new post. You can also post articles on discussion boards, in the link section, and in recent news sections.

6 Ways to Drive Targeted Traffic to Your Website

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Posted by admin on April 13, 2009 – 6:17 am
Filed under Copywriting, Gain Brand Loyalty, Marketing Strategy, RSS Feed, article marketing, blogging for business, ezines, increase site traffic, market in economic crisis, social networking, web traffic, website copywriter

1. Blog for Business: Blogging for business is free and is an excellent way to attract thousands of potential customers to your website, increase your search engine rankings, and boost company credibility. Regularly posting a blog also builds loyal readership and attracts more people to your website.

2. Comment on Blogs: Posting comments on blogs, forums, and discussion boards related to your target market and industry is a great way to increase site traffic. Use these platforms to post comments, get consumer feedback, and search for industry updates. Posting relevant and helpful comments increases your credibility and lures more readers to your website. After every comment, include a link to your blog or website to increase targeted traffic.

3. Socialize Online: Social media sites effectively integrate your business into the online community and help give your company result-driven online exposure. They’re a great place to post inbound links to your website and are a way to express industry expertise. Social media sites allow you to post recent news, company events, company information, discussion questions, and other useful tools to build solid online relationships.  

4. Bookmark Your Business: Bookmarking your online articles, blogs, and website in specific categories on a social bookmarking site, such as Digg, allows you to reach out to your target market. These sites permit you to share web content with others and allow them to vote on the content. If this content becomes popular among viewers, it will be voted to the front page of the bookmarking site and be viewed by thousands of potential clients.

5. Utilize RSS Feed: RSS feed allows you to reach subscribers interested in what your company has to offer. RSS feed is similar to emails since they’re both sent to subscribers, providing them with updated information. RSS feed makes it easy for subscribers to be alerted immediately and allows them to click on the link to your website. Using email together with RSS feed will increase your client base and increase site traffic.

6. Post Articles: Online article directories allow you to place niche-oriented articles into specific categories, targeted at your specific market. For example, if your real estate company writes an article for ezinearticles.com and submits it under the real estate category, you’ll receive viewers who are specifically searching for your articles.

Ezines and Free Reports: Powerful Marketing Vehicles

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Posted by admin on November 4, 2008 – 4:33 pm
Filed under Marketing Tip, attract clients, ezines, increase site traffic, online marketing, small business marketing

Sharing free tips and information about your industry to consumers is a great way to illustrate your professional expertise. Reliable information and tips can benefit consumers’ lives, helping them become better educated, solve a problem, or change their future actions.

Providing well-researched and helpful information to consumers builds customers’ trust in your company. In turn, this makes them more likely to purchase your products / services.

Ezines and free reports are excellent ways to compile information and tips for consumers since they’re free.

What creating ezines and free reports can do for you:

·       Ezines are free online articles that can drive more traffic to your website via a link at the bottom of your article. This inbound link can be clicked by potential clients, leading to a rapid increase in online sales and website viewers. Customers will associate the information they receive from the article to your company. Make sure the information is useful, focused, and relevant to your expertise. Ezines are also a great way to increase SEO with the utilization of keywords.

 

·       Free reports can be posted on your website or sent via email to your opt-in list, providing helpful tips, how-tos, and hints. Customers looking into your products / services will be more likely to purchase when they already find benefits through your free reports. They’ll associate the free reports’ benefits with your company and look forward to similar benefits through your products / services. 

Both ezines and free reports can be difficult to produce without the right marketing and writing skills. If you find yourself in a bind to produce a brilliant article or report, hiring the right professional copywriter can produce result-driven writing, increasing sales and customer loyalty.

How-to Drive Targeted Traffic to Your Website

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Posted by admin on July 14, 2008 – 8:26 pm
Filed under Copy, Copywriting, Marketing, ezines, increase site traffic, online articles, online marketing, press releases, small business marketing, web traffic, website
Every company wants more website traffic. Here are a few tips to get your numbers up and get more customers. Three tips to drive more traffic to your website:
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1) Place or swap ads with other ezines in your niche
Seek out other ezines in your niche whose publishers might be interested in swapping ads. In addition to, or instead of swapping ads, you could also purchase ad space in an ezine in your niche that has a large circulation. If you pay to place an ad, for the best results, run it for a minimum of three consecutive issues.
2) Write articles and post them online
An excellent way to drive traffic to your site. It’s simple: write an article that offers people useful information. Often times, people will use these articles in their ezines or post them as content on their websites. People read online articles and click the link to your website provided in the author bio box.
3) Write a press release
Press releases are another way of getting targeted traffic to your site. It’s important that the release be newsworthy and not an advertisement / plug for your service or product. There are numerous press release directories online where you can post for free. Also, don’t forget the power of your local media. Research the proper person at local papers and magazines, then send them a release.