Being green has never looked so darn good. The green craze is not simply a celebrity fad. It’s a growing national movement. Green Movement consumers are on the rise, passionate about saving the environment, conscious of health hazards in food consumption, and keen on decreasing energy consumption. All companies can contribute to the Green Movement, whether it’s through participating in a volunteer program, selling green services / products, or paperless marketing.

How your company can market green:

·       Have a credo of values section on your website, allowing consumers to understand the goals and inner workings of your company. Mention in your mission statement ways your company participates in green practices, such as using minimal packaging that’s recyclable, conserving resources, and using services / products that decrease energy consumption and waste.

·       Join an ecofriendly organization to certify your company as green. For example, if you are developing a new marina or revitalizing an existing one, join a volunteer program such as The Certified Clean Marina Program. Joining organizations shows consumers you are a certifiably clean marina and comply with environmentally clean standards.

·       Create a green conscious product / service line. We’ve all seen this in grocery stores, with a variety of organic meat and dairy products. Clothing stores are doing it as well, designing lines of clothes made from organic materials.

·       Research ways the world is going green and cater your products / services around some of the actions people are taking. Knowing how people are buying and consuming is important to the success of your business.

·       Create customer surveys focused on the Green Movement, and research the top things people are doing to save the environment.

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