Category Archives: Business Goals

Frequency Marketing Tips

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Posted by admin on June 10, 2008 – 5:44 pm
Filed under Business Goals, Marketing, Marketing Strategy, Marketing Tip, Small Business, online advertising, online marketing, small business marketing, website

Tips to keep in mind when creating a frequency-marketing program:

  • Be creative
  • Find the most effective way to bring revenue into your company while satisfying the customer
  • Survey customers on what they like and do not like about the services and products your company has to offer and work around these survey results
  • Create access to information on these programs via your website
  • Create a simple way for consumers to utilize these programs via the internet or through a quick, in-store process
Want more marketing tips? When you sign up for Your Business Marketing Solution, a free bimonthly ezine, you’ll recieve my FREE report, 5 Secrets for Creating Web Copy That Will Increase Your Sales and Double Your Profits.

 

 

Keep Customers Coming Back Without Spending a Fortune

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Posted by admin on June 10, 2008 – 5:38 pm
Filed under Business Goals, Marketing, Marketing Strategy, Marketing Tip, Small Business, online marketing, small business marketing, website

All businesses love to see previous customers return to purchase their products or services again and again. Repeat customers are beneficial to the success of your company because they . . .

*Cost less to attract than new consumers

*Are easier to attract than new consumers

*Will recommend your company to others

*Require less service

An excellent way to keep previous customers repeat customers is through a frequency-marketing program. Frequency marketing is any form of marketing that rewards customers for their purchases and encourages them to return. Frequent flyer miles illustrate this concept in the clearest of terms. Many airline companies offer frequent flyer miles, which motivate the consumer to continue flying with that airline in order to obtain cheaper services.

Any company can utilize frequency marketing for its customers. Some magazines or newspapers offer deals for resubscribing to their publication in order to keep the consumer a frequent buyer and reader. The make up store Sephora has Beauty Insider Rewards, which also benefit returning customers. The program keeps track of purchases, and at the $100 spending mark, the customer receives a free gift. The rewards restart after the $100 mark, and the free gifts keep coming whenever that mark is reached.

Creating a solid relationship with customers is very important and should be done at the earliest stage possible during sales. Customer maintenance insures their happiness and repetitive sales.

 

Advertising with Social Networks

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Posted by admin on June 3, 2008 – 6:23 pm
Filed under Business Goals, Marketing, Marketing Strategy, Marketing Tip, Small Business, online advertising, online marketing, social networking

With so much competition, thinking outside the box is crucial to attracting your target market. Nearly everyone, it seems, uses the internet for research, entertainment, purchases and chatting with friends, you must ask yourself, ‘what activities do my potential customers take part in online?’ 

Take for example entertainment and communication sites. One of the biggest online frenzies internationally is social networking. Nearly everyone has an account with LinkedIn, Facebook, MySpace or YouTube, and the list goes on. Advertising with any of these social networks will gain you a great deal of attention. Simply being a registered user with one of these networks and you will reach out to potential customers. Facebook is a great way to reach a very large audience because its visitors vary in age, from high school students to 35-year-old college alumni. And advertising with Facebook is an inexpensive and easy way to reach a large audience of potential customers. Facebook provides your business with demographic data about the people visiting your ad and the site works with you to reach an even greater clientele. Facebook offers social ads, Facebook beacon, Facebook platform, insights, pages, and polls to satisfy the needs of your company. Currently, there are 70 million active users on Facebook. That’s 70 million potential customers for your business. It is also the sixth most visited site in the world.

Integrated social networks on the web are so intricate and virtually all connected, that by participating in one, you are bound to get a heavy traffic flow into your business site.  LinkedIn has different circles of personal connections such as “circle one,” with your very personal contacts and “circle two” with the contacts of your contacts.  If you only had one contact, you could virtually have 130 contacts in your second circle just from that one person. With social networking growing, is important for a growing business to associate with social networks and drive large amounts of traffic to your site.

Want more marketing tips? When you sign up for Your Business Marketing Solution, a free bimonthly ezine, you’ll recieve my FREE report, 5 Secrets for Creating Web Copy That Will Increase Your Sales and Double Your Profits.