Category Archives: Audio Marketing

Ever Dream You Could Have Your Own Talk Show?

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Posted by admin on May 15, 2009 – 4:53 am
Filed under Audio Marketing, Business Communication, RSS Feed, attract clients, blogging for business, increase site traffic, marketing trends, target market

If you’re looking to interact with prospects in a unique and effective way, BlogTalkRadio is an excellent platform to look into. Not only is it free, but it’s also a fantastic way to increase online presence, gain brand recognition and credibility, and increase inbound links. With BlogTalkRadio, internet users can listen to a variety of channels, choose the category they’re interested in, and participate in a deeper, interactive experience.

Attracting your specific target market with BlogTalkRadio is simple. Choose from a wide variety of categories that best fit the description of your blog: dream, golf, culture, comedy, film, marketing, pets, spirituality, travel, and so much more. BlogTalkRadio is an excellent tool to use if you want to weed out those who are not in your target market—only the ones who are interested will click on your category.

So, what are the features and benefits of BlogTalkRadio for listeners?

• RSS feed, iTunes, and other feed readers, allow listeners to subscribe to shows and join in weekly for the next dish of news.

• No software download is required for using BlogTalkRadio—just a feed reader.

• No money is required to subscribe or listen to talk shows—they’re free!

• Listeners with questions have the opportunity to interact with the host and better understand the talk show content.    

What are the features and benefits of BlogTalkRadio for businesses?

• BlogTalkRadio is a revolutionary, online social networking tool that enables businesses that blog the opportunity to directly connect with their target audience. All a host needs is a phone and a computer.

• BlogTalkRadio offers hosts the opportunity to create live, call-in talk shows, which anyone can listen to. Once the show goes live, it will automatically be saved and can be used as a podcast in the future.

• BlogTalkRadio allows businesses to measure how many people are listening and downloading their talk shows.

• BlogTalkRadio provides hosts the opportunity to customize their personal profile by including a blog link, a link to their website, a video, or any other widget.

• BlogTalkRadio requires no software to be downloaded. All viewers and hosts need is a computer and phone.

• BlogTalkRadio offers hosts the opportunity for hosts and listeners to interact during and after the show. Listeners’ questions can be answered, and businesses can build credibility and online exposure.

6 MORE Ways to Drive Targeted Traffic to Your Website

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Posted by admin on April 15, 2009 – 6:35 am
Filed under Audio Marketing, increase online sales, increase site traffic, marketing in bad economy, online marketing, press releases, video marketing

If you’d like to see the first 6 ways to drive traffic to your website, click here.

7. Record Podcasts: The vocal and interactive aspects of audio podcasts are usually more enticing and entertaining than simply reading articles and information from a computer screen. Podcasts are free and can be used to help people through a step-by-step process, share knowledge fast and effectively, or entertain. According to Pew Internet and American Life Project, about 19% of internet users say they’ve downloaded a podcast.  

8. Host Teleclasses: Signing up for teleclasses benefits customers because the classes are free and provide useful and informative tips. Customers will associate the information they receive from your teleclasses with your company’s success and dedication to the industry. Customers will be more likely to trust your business operations and products / services, making the buying decision a simple one. The benefits from teleclasses are increased sales, more referrals, a rise in customer loyalty, and increased site traffic.

9. Post Video: Placing videos and audio on YouTube is a great way to get your company online exposure and drive traffic to your website. Video provides a personal connection to customers and allows you to show them how certain services are done, how you work, how the company works, how your product works, and so much more. Developing a video for YouTube benefits your company tremendously.

10. Publish Free Reports and Ezines: Sharing free tips and information about your industry through free reports and ezines can benefit consumers’ lives, helping them become better educated, solve a problem, or change their future actions. Providing well-researched and helpful information to consumers builds customers’ trust in your company, making them more likely to purchase your products / services.

11. Send Out Press Releases: Bring your brand name to life with a well-crafted press release. If your business has remained at a steady rate for years now, the right press release can gain your company credibility in the industry, recognition, and overall exposure. These results lead to company growth and incredible success.

12. Place / Swap Ads with Other Ezines in Your Niche: Seek out other ezines in your niche whose publishers might be interested in swapping ads. In addition to, or instead of, swapping ads, you could also purchase ad space in an ezine in your niche that has a large circulation. If you pay to place an ad, for the best results, run it for a minimum of three consecutive issues.

Convert Potential Clients Using Audio Marketing

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Posted by admin on November 30, 2008 – 7:53 pm
Filed under Audio Marketing, Marketing Strategy, Marketing Tip, client attraction, increase site traffic, market in economic crisis, marketing trends, online marketing, web traffic, website

Websites are excellent business vehicles to sell products / services, provide company and industry information, and share helpful tips. Sometimes they lack the personal-communication aspect that is so crucial for in-store selling success.

 

Listening to podcasts and signing up for teleclasses are two great way for consumers to experience more human interaction and participation. The vocal and interactive aspect is usually more enticing and entertaining than simply reading articles and information from a computer screen.

 

Customers benefit from audio podcasts and teleclasses because they’re free and provide useful and informative tips.  

 

Customers will associate the information they receive from your podcasts and teleclasses with your company’s success and dedication to the industry. They’ll be more likely to trust your business operations and products / services, making the buying decision a simple one.

 

The benefits for your company are increased sales, more referrals, a rise in customer loyalty, and much more.

 

Audio podcasts can be used to help people through a step-by-step process, share knowledge fast and effectively, or entertain. According to Pew Internet and American Life Project, about 19% of internet users say they have downloaded a podcast. You can virtually multitask while listening to an audio podcast. They’re free and downloadable to any online device, making them easy to access.  

 

Teleclasses are live seminars conducted over the phone and are similar to a conference call when a small group of people are able to listen and participate in the conversation.

 

Teleclasses are great ways to provide a learning experience for consumers and others looking to participate in your field. They’re a great way to establish your expertise in your field and reach people nationwide. Since these seminars are conducted over the phone, participants can listen to the classes from home, their office, or anywhere else with phone access. Teleclasses usually consist of 20 people or less and on average are 60 minutes long.

          

Interactive Marketing Spending: The Future of Marketing

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Posted by admin on November 12, 2008 – 4:37 pm
Filed under Audio Marketing, Marketing Strategy, Uncategorized, blogging for business, client attraction, increase site traffic, marketing trends, small business marketing, video marketing

According to a recent Forrester Research study, interactive marketing spending will more than triple by 2012, reaching a high of $61 billion.

Interactive media is an extremely beneficial vehicle to implement marketing campaigns. These types of vehicles include email marketing, online video ads, social media, search marketing, and texting.

Customers demand new and improved products / services, and it’s important for your marketing campaigns to be fresh and innovative as well. With the increasing use of handheld internet devices, many consumers are using the internet to receive information, interact with others, and browse for entertainment purposes.

Differences between traditional media and interactive marketing:

·       More personal communication with customers. Posting videos on YouTube and advertising on MySpace and Facebook are excellent ways to create a more conversational and personal campaign. YouTube videos create the opportunity for you to post videos that may keep the attention of viewers longer than a print ad.

·       Develops two-way communication. Emails can be used to promote and advertise sales, new company products / services, and to keep customers up-to-date on company news. They can also be used to conduct surveys and derive responses from the viewer, creating a direct communication between company and customer.

·       Newsletters, subscriptions, and mailing-list sign-ups are popular among consumers interested specifically in what your company offers. These tools help you target your exact market and cater marketing campaigns toward this clientele.

Put your Website into Motion with Audio and Video

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Posted by admin on June 6, 2008 – 3:09 pm
Filed under Audio Marketing, Marketing, Marketing Tip, Small Business, online advertising, online marketing, video marketing

The goal of any business is to connect with the customer and gain his or her trust. Businesses want a clear message sent to the customer without any interference and accurate feedback from that customer. 

Websites are an ideal place to make this happen. Websites are also crucial in bringing you customers and retaining them. But how does a business relay a personal communication with the consumer on the web? Carefully articulated audio and video is an excellent way to enhance your existing copy.

Benefits of audio and video:

*Have the advantage of running 24/7 on a website—allowing consumers to see it whenever they wish, wherever they wish.

*Show product or service demonstrations.

*Highlight customer testimonials.

*Add the element of active customer listening as opposed to simply reading or viewing an image on a website.

*Reach people locally, nationally, and internationally.

*Can be downloaded for free—financially benefit your company.

 

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