Category Archives: article marketing

Partner With a Freelance Writer for Marketing Success

1
Filed under SEO, article marketing, online marketing

by guest blogger, Tess Taylor

Are you a small business owner trying to tap into the huge consumer market on the Internet? Maybe you are concerned about all the talk today about how your business can best direct customers to your company website to drum up more business? Anyone can do this effectively by harnessing the power of article marketing and SEO content creation. But you don’t have to do this alone. Here are some reasons why you should partner with a skilled freelance writer.

Save Time. You can cross a great deal off your To-Do list by allowing a freelance writer to come up with effective content for your marketing efforts. There’s no point in taking hours to research keywords or racking your brains trying to come up with good topics to write about. Freelance writers are much more experienced at doing this and can do the footwork for you to save you precious time. Let someone else take care of this and you’ll have more time for the important aspects of your business.

Save Money. When it comes to making the best investments in your business, article marketing and web content should be at the top of your advertising process. Consumers are using the Internet as a primary source of information about the products and services they need so you want to be the top website they find when they use a search engine. But you don’t want to pay a small fortune for articles – let an affordable freelance writer do this for you at a fraction of the price a big name content provider may charge.

Get Better Results. That’s right, allowing a freelance writer to do the work of researching top SEO keywords that will point those pesky search engines to your website is far more productive than trying to write some dry text yourself. Freelance writers know how to get inside the minds of consumers to find appealing points to talk about in a much more personal way. That gives your business an edge over the competition. Get more desirable results by partnering with a freelance writer.

Enjoy Support. You are not in this alone. Running a business can be frustrating and lonely at times. It’s often difficult to see beyond the daily aspects of earning a living to focus on revenue generating aspects like marketing and networking. When you select a freelance writer to take on your most important material for your business, you not only make a loyal friend, but a partner who will be there to back you up along the way. Freelance writers care about what they do and they care about your success as a business owner too!

Tess[2]Tess C. Taylor, owner of Taylor Resources Writing LLC., is an experienced freelance writer ready to make your online marketing goals a reality. In order to help you with your article marketing goals, Tess is offering a special low-cost “Fall Article Package” to help you launch your online marketing campaign! Please contact Tess today for a free, no obligation quote or just to chat about your business goals.

The Secret to Strategically Placing Online Articles

0
Filed under Marketing Strategy, SEO copywriter, article marketing, attract clients, ezines, ghostwriting, grow your business, increase online sales, online articles

The top 5 online article platforms:
1) Article directories

2) Other blogs

3) Publishing sites

4) Social media sites

5) Bookmarking sites 

Once you have an article completed, submit it to a reputable article directory. One great thing about these directories is that your article has the ability to be read by thousands. Usually directories allow people to reprint your article, providing they give you the credit and they help with inbound links.

Most directories have a bio box, which allows you to include your web address and a brief bio about your company or a call to action. A specific call to action with your website link is the most effective way to get the reader to visit your site. As with asking for inbound links, you need to use caution when choosing an online directory.

There are general directories, which allow you to categorize your article topic and add your article keywords. There are also niche directories. Some reputable directories are ezinearticles.com, GoArticles, Article Dashboard, and Buzzle.

Two other article marketing platforms, which go hand in hand, are someone else’s blog or a publishing site.

When approaching popular bloggers and online publications to feature your article on their site, it’s important to strategically craft your pitch. Tell the blogger or online publication editor why your article would be beneficial to readers and, therefore, improve the readership on his / her blog or publication. Provide several article options and illustrate the benefit readers will receive if the blogger or publication were to use your article on his / her site.

The fourth and fifth article marketing platforms go hand in hand, as well. Posting your article on social media sites and bookmarking sites are both excellent ways to increase SEO and online exposure.

Social media websites are an important online vehicle for increasing SEO. There are many social media websites where you can post your article and link it to your company profile. Facebook, Twitter, Stumbleupon, MySpace, and discussion forums are just a few places worth checking out. Facebook for example, allows you to create a company page with your mission statement, basic information, photos, events, video, a place to put your logo, and an area where your blog is fed directly onto the page every time you add a new post. You can also post articles on discussion boards, in the link section, and in recent news sections.

6 Ways to Drive Targeted Traffic to Your Website

1
Filed under Copywriting, Gain Brand Loyalty, Marketing Strategy, RSS Feed, article marketing, blogging for business, ezines, increase site traffic, market in economic crisis, social networking, web traffic, website copywriter

1. Blog for Business: Blogging for business is free and is an excellent way to attract thousands of potential customers to your website, increase your search engine rankings, and boost company credibility. Regularly posting a blog also builds loyal readership and attracts more people to your website.

2. Comment on Blogs: Posting comments on blogs, forums, and discussion boards related to your target market and industry is a great way to increase site traffic. Use these platforms to post comments, get consumer feedback, and search for industry updates. Posting relevant and helpful comments increases your credibility and lures more readers to your website. After every comment, include a link to your blog or website to increase targeted traffic.

3. Socialize Online: Social media sites effectively integrate your business into the online community and help give your company result-driven online exposure. They’re a great place to post inbound links to your website and are a way to express industry expertise. Social media sites allow you to post recent news, company events, company information, discussion questions, and other useful tools to build solid online relationships.  

4. Bookmark Your Business: Bookmarking your online articles, blogs, and website in specific categories on a social bookmarking site, such as Digg, allows you to reach out to your target market. These sites permit you to share web content with others and allow them to vote on the content. If this content becomes popular among viewers, it will be voted to the front page of the bookmarking site and be viewed by thousands of potential clients.

5. Utilize RSS Feed: RSS feed allows you to reach subscribers interested in what your company has to offer. RSS feed is similar to emails since they’re both sent to subscribers, providing them with updated information. RSS feed makes it easy for subscribers to be alerted immediately and allows them to click on the link to your website. Using email together with RSS feed will increase your client base and increase site traffic.

6. Post Articles: Online article directories allow you to place niche-oriented articles into specific categories, targeted at your specific market. For example, if your real estate company writes an article for ezinearticles.com and submits it under the real estate category, you’ll receive viewers who are specifically searching for your articles.

Cost-Effective Marketing for Businesses

0
Filed under Copywriting, Marketing Tip, SEO, article marketing, attract clients, blogging, increase online sales, increase site traffic, marketing in bad economy, online articles

Submitting online articles to reputable article directories, popular bloggers, social media sites, social bookmarking sites, and online publications is an excellent way to increase SEO.

Article marketing is a cost-effective way to increase your online visibility, drive traffic to your site, and bring in more business. One article provides long-term results, exposing your company to thousands of potential customers—over and over again. Every article you place drives more traffic to your website and improves your site’s link popularity and search engine rankings.

Online articles are an excellent resource for potential clients and illustrate you’re an expert in your field. When writing online articles, it’s important for them to be well written, informative, and unique. This rule applies no matter where you submit your article.

Make sure your article is focused and expresses your expertise. The article should not sell your product or service—it should be informative and relate to your industry knowledge.

For example, if you specialized in web copywriting and online website promotion, instead of writing all your articles about web copywriting tips, try to think outside the box and touch different industries in a unique way. 

When writing articles, you want to utilize keywords your target market will likely use on search engines and incorporate those naturally into your online articles. The same keywords used on your website can and should be used in your online articles.

CAUTION: Some people make the mistake of thinking the more keywords they use, the more site traffic they’ll receive. The placement of your keywords and the correct usage of them will build site traffic. Focusing on a small set of keywords in niche articles will bring in more traffic and help the article to rank high on search engine results.
Also, make sure to include inbound links to your website at the end of an article, and, if applicable, throughout the article. Remember, the goal is to drive traffic to your website.

Once you’ve written your online article, it’s time to spread it across various online marketing platforms. As mentioned above, submitting online articles to reputable article directories, popular bloggers, online publications, social media sites, and social bookmarking sites is an excellent way to increase SEO.

Increase Online Visibility with Article Marketing

0
Filed under Copywriting, Marketing Tip, SEO, article marketing, attract clients, client attraction, increase site traffic, market in economic crisis, marketing in bad economy, online articles, online marketing, website copywriter

Article marketing is a cost-effective way to increase your online visibility, drive traffic to your site, and bring in more business. One article provides long-term results, exposing your company to thousands of potential customers—over and over again. Every article you place drives more traffic to your website and improves your site’s link popularity and search engine rankings.

Online articles are an excellent resource for potential clients and illustrate you’re an expert in your field. When writing online articles, it’s important for them to be well written, informative, and unique. This rule applies no matter where you submit your article.

Make sure the article is focused and expresses your expertise. The article should NOT sell your product or service—it should be informative and relate to your industry. For example, if you specialize in web copywriting and online website promotion, instead of writing all your articles about web copywriting tips, try to think outside the box and touch different industries in a unique way. Use what you know about online website promotion, and apply it to a specific industry.

There are five key platforms to submit online articles to, in order to increase SEO:

• Reputable article directories.

• Popular bloggers.

• Social media sites.

• Social bookmarking sites.

• Online publications.

5 Tips To Increase Traffic to Your Website

1
Filed under Growing Business, RSS Feed, SEO, SEO copywriter, article marketing, blogging, blogging for business, increase site traffic, market in economic crisis, online articles, online marketing, social networking, web traffic

Increasing targeted traffic to your website can cost a small fortune. But it doesn’t have to if you know the right tips, tools, and strategies to get a significant amount of targeted traffic that you need right now. 

·       Post comments on blogs, forums, and discussion boards related to your target market. It would be highly beneficial for you to join a discussion board / forum related to your industry in order to post comments, get consumer feedback, and be introduced to new industry information you may not already know. Posting relevant and helpful comments can increase your credibility and lure more readers to your website link. After every comment, include a link to your blog or website to increase targeted traffic.

·       Social bookmarking is a great way to increase targeted traffic. Bookmarking your online articles and website on a site, such as Digg, under specific categories allows you to reach out to your target market. It permits you to share your web content with others and allows them to vote on its content. If it becomes popular among viewers, it will be voted to the front page of the bookmarking site and be viewed by thousands of potential clients.

·       Utilizing RSS feed and email lists allows you to reach subscribers interested in what your company has to offer. RSS feed and emails are similar since they’re both sent to subscribers, providing them with updated information. RSS feed makes it easy for subscribers to be alerted immediately and allows them to click on the link to your website. Using these combined marketing strategies will increase your client base and will likely ensure an increase in visits to your website.

·       Exchange links with others to increase targeted traffic. If your link can be found on a handful of sites, it can dramatically increase the number of clients visiting your site.

·       Online Article Directories allow you to place niche-oriented articles into specific categories. Your target audience is more likely to be searching for articles in a specific category. For example, if your real estate company writes an article for ezinearticles.com and submits it under the Real Estate category, you’ll receive viewers who are specifically searching for Real Estate articles. This will eliminate viewers who are not in your specific target market.

For more helpful tips on marketing in economic crisis and to learn about our many marketing services, visit Michelle Salater Writing and Editorial, LLC.

How Online Articles Can Benefit Your Company

1
Filed under Marketing, Marketing Strategy, article marketing, attract clients, increase site traffic, online articles, online marketing, target market

Utilize the keywords your target market will likely use on search engines and incorporate those into your online articles. Your goal is to be the leading expert in your industry, and online articles are an excellent way to achieve this.

Increasing SEO efforts can be done through the correct utilization of keywords in niche-oriented online articles. The same keywords used on your website can be used in online articles. Some people make the mistake of thinking the more keywords they use, the more site traffic they’ll receive. It’s about the placement of your keywords and the correct usage of them that build site traffic. Focusing on a small set of keywords in niche articles will bring in more traffic.   

Submitting online articles to article directories with your web address attached in the resource box is a sure way to get viewers to your website.