In the above video from WebProNews, Ben Huh, CEO and founder of the Cheezburger Network, describes the essential elements involved in viral marketing. The concept is to focus on your target market, not just your company. Whether you’re using your website to market to prospective customers, a television commercial, or print collatoral, it’s essential you focus on the customer and express the benefits your products / services can provide for them.
Too many times businesses put the spotlight on themselves in their web copy and other marketing materials. Customers don’t really care about how creative you are or how many awards you’ve won. What they care about is what you’re company can do for them and whether or not your products / services will fulfill their needs. When you take the focus off of yourself and shift it to your target audience, you are going to attract the clients you desire.
2 Comments
I get where you’re coming from, and I definitely agree that customers would rather hear what you can do for them than listen to you blather along about yourself. Still, I think there should be a place on your site for those awards, because I definitely think customers care about that too. If I’m looking at two very similar companies that both say they’ll do the same thing for me, I’m certainly going to choose the one that’s won some awards for doing this task.
Yes, under the About Company page is the perfect place to put awards! But, I would have to say the homepage is probably the wrong place. Would you agree?