Position yourself as an expert in your field, share your knowledge, gain major online exposure, and increase credibility—all with Google Sidewiki.

You may be thinking that a Sidewiki is some strange creature from Star Wars—I’ll admit, that’s what I thought it was when I first saw it—but it’s actually an online tool that allows you to share your expertise, opinions, and knowledge with the Internet community on any webpage.

For example, if you were a real estate agent and wanted to comment on real estate web pages, you could do so using Google Sidewiki. The comment can be made within the same browser as the web page, and you can read what others are saying as well. You can also share your Sidewiki comments with your Facebook and Twitter friends.

See the video below for a greater insight into this exceptional online marketing tool.