Comments on: Do You Know Whom You’re Selling To? http://www.webcopywritingqueen.com/blog/2009/09/do-you-know-whom-you%e2%80%99re-selling-to/ Business Marketing Tips Sun, 25 Oct 2009 15:38:33 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Damien Whitehall http://www.webcopywritingqueen.com/blog/2009/09/do-you-know-whom-you%e2%80%99re-selling-to/comment-page-1/#comment-167 Damien Whitehall Sun, 27 Sep 2009 19:47:51 +0000 http://www.webcopywritingqueen.com/blog/?p=1465#comment-167 In a magazine publishing overview class I took, our major project was to create our own magazine. One of the steps was to very throughly define the target market. A lot of people had difficulty with this, claiming that if their magazine was a general interest magazine then their target market was everyone. That's not ever going to be true, though, and in fact our society is moving more and more towards niche and away from general. Magazines that truly have tried to appeal to everyone have long gone under, even if they were once prosperous, and the niche magazines that have a smaller target audience have thrived (as much as any publication thrives anymore). You don't need a niche product to use the idea of niche though. For every product, you can define several small target audiences to advertise to separately. Geiko has done a great job of this. They have several different series of commercials, all aimed at a different demographics. In a magazine publishing overview class I took, our major project was to create our own magazine. One of the steps was to very throughly define the target market. A lot of people had difficulty with this, claiming that if their magazine was a general interest magazine then their target market was everyone.

That’s not ever going to be true, though, and in fact our society is moving more and more towards niche and away from general. Magazines that truly have tried to appeal to everyone have long gone under, even if they were once prosperous, and the niche magazines that have a smaller target audience have thrived (as much as any publication thrives anymore).

You don’t need a niche product to use the idea of niche though. For every product, you can define several small target audiences to advertise to separately. Geiko has done a great job of this. They have several different series of commercials, all aimed at a different demographics.

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