For those of you in the Charleston area, you’ll want to come to this month’s Mount Pleasant Business & Professional Association meeting. Michelle Salater is joining Christopher Cisneros, owner of Zafari, Inc., to discuss Getting More from the Internet: Harnessing Technology to Grow Your Business.
Don’t miss this exciting chance to learn about the latest in web technologies that can enhance your existing marketing efforts. You’ll learn about the importance of using website marketing techniques to drive traffic to your website:
- Video [how it's valuable, why it makes sense]
- Blogging
- Social networking
- PR [driving traffic, submitting online]
You’ll also learn about how to get your website on the first few pages of Google. Search engine optimization is a whole complex science but you can improve your website’s position by:
- Ensuring your site is built in a way that’s friendly for the search engines
- Making sure your content is not only meaningful and provides a strong message but is also seo-friendly
