Businesses looking to engage viewers in the online buying process greatly benefit from using Google’s Rich Media / Video Ad Templates, which can be found in the AdWords Display Ad Builder. These templates allow businesses to increase targeted website traffic, boost sales, and measure results—without hiring a web designer, advertiser, or marketer. The process is quick, easy, and entertaining. 

These templates allow non-tech-savvy business personnel to . . .

• Display numerous products across one ad, enabling them to sell several products at once.

• Create ads quickly and easily through user-friendly software.

• Illustrate the quality of one product versus another. For example, a company may sell a service or product that does not have as many features and benefits as their higher-end product. Advertisers can show the progression from a less expensive product to a more expensive product, allowing visitors to choose between products based on their needs.

• Tell a story about the products / services. For example, you can have three icons titled features, benefits, and purchase. These icons will take you through the story of the product / service, highlighting the best features and benefits in a short and clear manner.

• Attach a URL to each product illustrated on the template. This means you could virtually have three landing pages as opposed to one.

Google Rich Media / Video Ad Templates benefit businesses greatly by increasing site traffic and online exposure. Also, the new Google templates allow companies to place video in the ad for an even more interactive user experience. Google can also track what viewers scrolled their mouse over and how long they watched the video. This tracking device is an excellent way to show businesses how much interaction viewers have with their product / service online.