According to the New York Times article, Yahoo Shows Search Ads With Images and Video, Yahoo is introducing a whole new visual element to search engine results.

Yahoo’s new search layout, Rich Ads in Search, incorporates video and images into the search engine results next to the company name. This creates a more interactive experience for visitors. According to the author, Stephanie Clifford:

“Search advertising typically shows only text advertisements and links. Marketers usually devote part of their online budget to search — which shows text-only advertisements and links — and part to display, the banner and box advertisements that show images or video.

By introducing video and images, the new offering from Yahoo, called Rich Ads in Search, gives search some of the advantages of banner advertisements. ‘It moves the advertising experience from just the blue links, to a more engaging experience for advertisers,’ said Tim Mayer, the vice president for search monetization and distribution at Yahoo.”

No longer is Yahoo search simply pulling up hyperlinked text for visitors to click. They’ve taken the next step to integrate more aesthetically pleasing visual elements to otherwise boring search engine results.

Yahoo’s Rich Ads in Search is a fresh, interactive way for advertisers to put a unique spin on online advertising, and is something that stands out more than a link in the search engine results. Make your links pop with an image or video, and try Yahoo’s new advertising product.