Looks as if the big bucks are going to be found in mobile marketing in the next few years. ABI Research predicts that 140 mobile users will produce subscription revenues of up to $410 million by 2013. That’s a great deal of money to produce through a fairly new marketing vehicle.

With an increase in mobile internet providers, many people are purchasing phones with internet services. This opens an entirely new portal for advertisers to market products / services via mobile messaging, mobile game and video advertising, and mobile web banner advertising.

If you choose to market through mobile devices, it’s important to do your research. Currently mobile devices are a sensitive advertising vehicle, since the ad content goes directly to your phone—a mechanism once considered extremely personal. Some people who receive these messages ignore them, feel their privacy is threatened, or consider them spam. However, these people are slowly becoming the minority in this mobile marketing craze.
Marketing via mobile devices needs to be done carefully and in a unique way in order for it to be considered effective. The art of advertising on mobile vehicles has not yet been perfected, but the future is looking bright for those going after this new opportunity.