Step 4 and 5 in attracting clients is to write your marketing copy and edit it. (Click here to read step 1 through 3)

Now that you have the necessary information in front of you, it’s time to sit down and write your marketing copy.

As you write, keep in mind that you must focus on your target audience and speak your target market’s language. You must grab their attention, spark interest as quickly as possible– this is where the benefits come in handy. The content must speak to how your services will benefit your clients’ wants and desires. You must be clear on what it is that you offer and how you will solve the customers’ problems.

The copy must also be engaging and positive. Remember, if you aren’t excited about your business, potential clients will move on to another site. By using descriptive text and compelling words to convey necessary information, you can easily create desire. But, remember, the message must be clear. You don’t want people to have to decipher what it is you do. Your objective is to draw them in deeper, persuade them to take action, so stay away from using industry jargon that might confuse or turn off a potential client.
 
Step 5: Have Your Copy Critiqued

After you have a completed marketing piece—whether it’s your homepage web copy or a sales letter, it’s important to let it sit for a day or two. Step away from it, and then come back to it with a fresh perspective. Review it again, make necessary changes, and then send it out for critique.

Ask friends and colleagues to read your marketing copy. Ask them to see where you can improve your message, if you are conveying a positive message, and ask them to check for grammatical mistakes. It’s important to ask people who are supportive and those who can offer constructive feedback. Take it a step further, and ask a current client to review it for you. I’ve done this before, and the feedback I’ve received from current clients has been immensely helpful.