According to the United States Census Bureau, e-commerce sales have increased 5.7% during the 3^rd quarter of this year compared to the same period last year.

With the holiday season upon us, now is the perfect time to ramp up your online selling efforts.

The holidays mean prime time for shoppers to surf the web with credit card in hand. More people are shopping online to save gas, view various products from competitors at the same time, save time driving to the store, and looking for the best deal. Having full confidence in a well-crafted, effective, informative, and easy-to-use website is a must.

Even though the holiday season promotes increased consumerism, many business owners are still uncertain about generating marketing strategies during this economic downfall. Don’t allow the unstable economy to deter you from improving online marketing strategies and website promotion. If anything, it should improve your marketing efforts.

It’s an important time to place your company in the spotlight and to show customers you’re still successful when times are turbulent.

Tips on how to increase conversions, SEO, customer loyalty, and industry recognition with an effective website during the holiday season: 

·       Offer discounts on purchases and / or shipping in an obvious location on your homepage. When people see slashed prices, they’ll more likely stay on your site to shop.

·       Make sure your web copy is fresh and up-to-date with company goals, policies, products / services, and industry news. Effective web copy—copy that generates desire and calls the viewer to act—should not be overlooked. Web copy is as important as the design of the site. It’s worth the extra money to find a professional web copywriter who will get your exact message across in the most effective way possible.

·       Reevaluate website navigation. Make sure your website is user-friendly, unambiguous, and speedy. Being unique with your website navigation can backfire since it may confuse customers on where certain information is on your site. Be concise and to the point when it comes to navigation.   

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