Networking to some people sounds like a business operation, when, in reality, it’s more about being social in any environment you find yourself in. The woman next to you on a flight is networking when she strikes up a conversation with you about the weather. By the end of the flight, you’ve discovered she’s a boutique owner interested in the clothing line you just started. You exchange numbers. Aren’t you glad you decided to chat it up?

As a business owner, it’s important to socialize wherever you may be. You’re bound to run into someone that you can benefit from and vice versa. Networking relationships are born from simple day-to-day communication with people you’ve met for the first time. These relationships benefit both parties involved because each person listens, communicates, advises, and helps the other reach company and personal goals.

Know the type of people you are networking with to set goals for your conversations. Are you networking with potential clients, partners, employees, or sponsors? Your interaction, questions, and advice may be different for each person.

Where do you go to network?

·       Don’t forget, you can socialize anywhere. 

·       Industry events and organizations are great places to meet people with similar business goals, knowledge, interests, and experiences. The people you meet here could be potential clients, employers, or business partners. Many have had different industry experiences than you and can help you avoid future obstacles and further achieve your goals.

·       Joining a general business organization allows you to get free business advice, name recognition, and the opportunity to learn about the operations of other businesses. It also shows customers you’re a credible company because you are part of a recognized business organization.

·       Online newsgroups and discussion forums are hot spots for people from all over. Customers, business owners, and industry workers participate in the various online forums. It’s a great way to establish your expertise in the industry, get advice from others, and learn more about your target market. A simple online search will pull up dozens of newsgroups and forums related to your industry.

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