Writing successful headlines for your business marketing materials is extremely important. The right headline will get the attention of potential clients and help increase site traffic.

There’s a certain formula for writing headlines. Magazine and newspaper headlines are usually witty, creative, fun, and clever. Headlines for ebooks, sales letters, press releases, online articles, and blogs need to be more direct. They need to be rich in keywords to increase SEO and site traffic and usually lack some of that witty repartee found in magazine headlines.

Choosing the best keywords for your title is crucial in grabbing the attention of viewers and ranking high in search engines. Once you understand the components of a well-crafted and result-driven headline, you’ll keep viewers interested in reading further.

Here are some templates for creating headlines:

·       How to…

·       Discover…

·       Have You…

·       5 Ways…

·       Three Tips…

·       Does Your Website…

·       How to Do…

·       Is Your…

·       Free…

·       Save…

·       The Truth About / Behind…

·       Make More…

There are many other combinations you can use to create effective headlines, but these are some of the most popular and effective.

Use a phrase about the topic of your blog. Place a colon after it, and then explain the importance of the topic. For example, “Website Effectiveness: Discover Your Return on Investment,” or “Web Design: Do You Need an Update Now?”

To learn about our many result-driven writing services and get more tips on writing effective web copy, visit Michelle Salater Writing & Editorial, LLC.