Blogging is an excellent way to get thousands of potential customers, increase website traffic, and boost company credibility. One thing many bloggers don’t realize is the importance of commenting on other blogs. This is an excellent way to get inbound links to your site, gaining you more potential customers. Commenting on blogs is a powerful networking tool in the internet community and should not be overlooked.

Your comments should . . .

·       Add value and your expertise to what is being said in the blog.

·       Give positive feedback. Don’t be a Debbie-Downer, even if you disagree with what the author is saying. It’s important to give constructive criticism.  

·       Peak the interest of the author and other viewers. Authors who are intrigued by your comment may want to visit your blog and comment themselves. This creates even more clicks to your site.

·       Contain links to similar pieces you may have written about the subject. 

·       Be relevant to the blog topic. Make sure you’re on a site where your target market would visit and be interested in what you have to say, relevant to the topic of the blog. People may get frustrated if they click on a link that is not relevant to the topic, possibly creating a poor image of your company in the client’s mind.

·       Have a link to your email and website below comments you make. When people viewing the blogs see comments below that intrigue them, there is always the potential for them to click on these links to view your site or send an email your way.

Visit Michelle Salater Writing and Editorial, LLC, for more marketing tips and view our many writing services.