The main goal of your company’s website is to initially attract the potential customer to the web copy. Web copy is placed on the homepage of your site, and from there a viewer must click on tabs in the tool bar to navigate to other areas of your site.

CAUTION: This is where many businesses lose their customers. Easy navigation is crucial. Eliminating any ambiguity about where to look for information within a site is important.

Easy navigation tips:
• Homepages are used as the link between all the tabs. It’s the place people will return to as the easy way to navigate to other tabs.
• Tabs need to guide visitors to information they are looking for quickly. Therefore, be specific and clear.
• Tool bar should be obvious at the top or left side of each homepage.
• Drop down menus from tabs are a great way to show viewers what information they will come across from clicking on that tab.
• Pictures can be used next to a word in the tab bar to better illustrate the information it will provide and to add visual aesthetics to your site.
• All parts of the site can be reached by using the links on the homepage.

Important tabs for navigational bars:
• About Us
• Contact Us
• About Our Products and Services

Being creative on a site can be beneficial for the customer because it adds more “zest” to your company, but when it comes to navigation tab titles, try to be as generic and clear as possible. Once the customer becomes confused about what your tabs provide, he or she will already be looking at a competitor’s site. This is easy to avoid, so don’t lose customers to something this simple.

Make it simple. Make it fast. Make it clear. Make it work. 

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